La Tortilla Factory Consumer Insights

Who buys La Tortilla Factory? La Tortilla Factory consumers are generally very high income, Hispanic, and senior age. La Tortilla Factory consumers are more likely to purchase La Tortilla Factory during larger pantry stocking trips. Brands such as Jennie-O, Quaker Chewy, and Sabra also tend to be purchased in the same trip. Sample consumer insights data below.

La Tortilla Factory Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.68
% of Basket $ (median)
5.0%
Total Basket $ (median)
$72.96

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

La Tortilla Factory Consumer Demographics

demographic
index
Female
98
Male
124
<24
63
25-34
112
35-44
94
45-54
99
55-64
97
65+
128
African American
43
Asian
107
Caucasian
100
Hispanic
116
demographic
index
Has Kids
90
No Kids
122
- $20k
57
$20k-40k
75
$40k-60k
89
$60k-80k
90
$80k-100k
102
$100k-125k
137
$125k +
157
No College
49
College
106
Adv. Degree
130

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La Tortilla Factory Basket Affinity & Size

brand
basket affinity
Jennie-O 9.0x
Quaker Chewy 8.3x
Sabra 7.9x
General Mills Fiber One 6.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
484

Where is La Tortilla Factory Purchased?

channels
index
Drug
43
Food
181
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.9x
Oroweat 1.9x
Jennie-O 1.8x
Almond Breeze 1.8x

How Did They Pay?

method
index
Cash
153
Credit
89
Debit
89
Food Stamps
61

When is La Tortilla Factory Purchased?

day of week
Sun
18.9%
Mon
15.4%
Tue
14.0%
Wed
12.9%
Thu
10.4%
Fri
12.3%
Sat
16.1%
time of day
Morning
14.8%
Noon
17.3%
Afternoon
34.3%
Evening
27.8%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do La Tortilla Factory consumers purchase?

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Why do La Tortilla Factory consumers try new brands?

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Where do La Tortilla Factory consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the La Tortilla Factory Target Market

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Who actually buys La Tortilla Factory? Do these consumers match the intended target market of La Tortilla Factory?

Thought bubble

What motivates the target market to purchase La Tortilla Factory?

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What other target market should La Tortilla Factory look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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