Lansinoh Consumer Insights

Who buys Lansinoh? Lansinoh consumers are generally median income, Asian, and young adult age. Lansinoh consumers are more likely to purchase Lansinoh during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Lansinoh Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.97
% of Basket $ (median)
17.4%
Total Basket $ (median)
$57.33

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lansinoh Consumer Demographics

demographic
index
Female
99
Male
110
<24
173
25-34
226
35-44
67
45-54
23
55-64
41
65+
14
African American
71
Asian
172
Caucasian
93
Hispanic
99
demographic
index
Has Kids
105
No Kids
89
- $20k
84
$20k-40k
102
$40k-60k
106
$60k-80k
116
$80k-100k
103
$100k-125k
95
$125k +
76
No College
60
College
106
Adv. Degree
118

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Lansinoh Basket Affinity & Size

brand
basket affinity
Gerber 18.1x
Gerber Graduates 17.9x
Huggies 12.3x
Always 9.4x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
225

Where is Lansinoh Purchased?

channels
index
Club
4
Drug
60
Food
5
Mass
206
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.2x
Gerber 2.4x
Huggies 2.2x
Horizon Organic 1.4x

How Did They Pay?

method
index
Cash
66
Credit
93
Debit
123
Food Stamps
49

When is Lansinoh Purchased?

day of week
Sun
14.3%
Mon
13.9%
Tue
14.1%
Wed
13.2%
Thu
12.6%
Fri
15.2%
Sat
16.7%
time of day
Morning
10.7%
Noon
16.8%
Afternoon
36.6%
Evening
28.4%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lansinoh consumers purchase?

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Why do Lansinoh consumers try new brands?

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Where do Lansinoh consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lansinoh Target Market

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Who actually buys Lansinoh? Do these consumers match the intended target market of Lansinoh?

Thought bubble

What motivates the target market to purchase Lansinoh?

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What other target market should Lansinoh look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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