LeapFrog Consumer Insights

Who buys LeapFrog? LeapFrog consumers are generally slightly higher income, African American, and young adult age. LeapFrog consumers are more likely to purchase LeapFrog during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

LeapFrog Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$15.19
% of Basket $ (median)
24.8%
Total Basket $ (median)
$61.17

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

LeapFrog Consumer Demographics

demographic
index
Female
103
Male
74
<24
62
25-34
156
35-44
104
45-54
48
55-64
55
65+
50
African American
114
Asian
107
Caucasian
98
Hispanic
96
demographic
index
Has Kids
119
No Kids
58
- $20k
83
$20k-40k
99
$40k-60k
108
$60k-80k
102
$80k-100k
114
$100k-125k
103
$125k +
77
No College
80
College
102
Adv. Degree
112

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LeapFrog Basket Affinity & Size

brand
basket affinity
Crayola 16.1x
Gerber Graduates 14.6x
Archer Farms 12.8x
Gerber 10.5x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
196

Where is LeapFrog Purchased?

channels
index
Club
5
Drug
2
Food
13
Mass
208
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.4x
Huggies 1.7x
Gerber 1.7x
Dannon Danimals 1.7x

How Did They Pay?

method
index
Cash
70
Credit
92
Debit
126
Food Stamps
26

When is LeapFrog Purchased?

day of week
Sun
13.2%
Mon
10.1%
Tue
12.8%
Wed
11.6%
Thu
13.4%
Fri
20.0%
Sat
18.9%
time of day
Morning
14.9%
Noon
16.0%
Afternoon
34.0%
Evening
27.8%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do LeapFrog consumers purchase?

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Why do LeapFrog consumers try new brands?

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Where do LeapFrog consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the LeapFrog Target Market

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Who actually buys LeapFrog? Do these consumers match the intended target market of LeapFrog?

Thought bubble

What motivates the target market to purchase LeapFrog?

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What other target market should LeapFrog look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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