Little Debbie Fancy Cakes Consumer Insights

Who buys Little Debbie Fancy Cakes? Little Debbie Fancy Cakes consumers are generally very low income, African American, and senior age. Little Debbie Fancy Cakes consumers are more likely to purchase Little Debbie Fancy Cakes during larger pantry stocking trips. Brands such as Kraft Singles, Libby's, and Hostess also tend to be purchased in the same trip. Sample consumer insights data below.

Little Debbie Fancy Cakes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.94
% of Basket $ (median)
2.9%
Total Basket $ (median)
$66.04

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Little Debbie Fancy Cakes Consumer Demographics

demographic
index
Female
101
Male
95
<24
110
25-34
97
35-44
93
45-54
110
55-64
109
65+
114
African American
182
Asian
25
Caucasian
106
Hispanic
76
demographic
index
Has Kids
98
No Kids
104
- $20k
150
$20k-40k
130
$40k-60k
118
$60k-80k
111
$80k-100k
81
$100k-125k
68
$125k +
33
No College
128
College
98
Adv. Degree
77

Understand Little Debbie Fancy Cakes Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Little Debbie Fancy Cakes Basket Affinity & Size

brand
basket affinity
Kraft Singles 6.5x
Libby's 6.4x
Hostess 5.5x
Sparkling Ice 4.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
474

Where is Little Debbie Fancy Cakes Purchased?

channels
index
Dollar
315
Drug
24
Food
15
Gas & Convenience
5
Mass
191
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Hawaiian Punch 1.9x
Sunny Meadow 1.8x
Armour 1.8x

How Did They Pay?

method
index
Cash
118
Credit
67
Debit
109
Food Stamps
230

When is Little Debbie Fancy Cakes Purchased?

day of week
Sun
19.3%
Mon
13.4%
Tue
13.4%
Wed
11.4%
Thu
11.5%
Fri
14.3%
Sat
16.7%
time of day
Morning
12.9%
Noon
14.5%
Afternoon
36.6%
Evening
27.9%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Little Debbie Fancy Cakes consumers purchase?

check mark

Why do Little Debbie Fancy Cakes consumers try new brands?

check mark

Where do Little Debbie Fancy Cakes consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Little Debbie Fancy Cakes Target Market

Arrow and target

Who actually buys Little Debbie Fancy Cakes? Do these consumers match the intended target market of Little Debbie Fancy Cakes?

Thought bubble

What motivates the target market to purchase Little Debbie Fancy Cakes?

magnifying glass

What other target market should Little Debbie Fancy Cakes look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us