Little Tikes Consumer Insights

Who buys Little Tikes? Little Tikes consumers are generally lower income, Caucasian, and young adult age. Little Tikes consumers are more likely to purchase Little Tikes during larger pantry stocking trips. Brands such as Gerber Graduates, Crayola, and Gerber also tend to be purchased in the same trip. Sample consumer insights data below.

Little Tikes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$14.99
% of Basket $ (median)
23.8%
Total Basket $ (median)
$63.03

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Little Tikes Consumer Demographics

demographic
index
Female
101
Male
94
<24
105
25-34
177
35-44
81
45-54
47
55-64
91
65+
39
African American
72
Asian
92
Caucasian
102
Hispanic
101
demographic
index
Has Kids
114
No Kids
69
- $20k
104
$20k-40k
109
$40k-60k
100
$60k-80k
100
$80k-100k
100
$100k-125k
101
$125k +
84
No College
94
College
100
Adv. Degree
106

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Little Tikes Basket Affinity & Size

brand
basket affinity
Gerber Graduates 21.9x
Crayola 12.0x
Gerber 9.3x
Energizer 6.8x
basket size
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
199

Where is Little Tikes Purchased?

channels
index
Club
17
Dollar
2
Drug
1
Food
2
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.7x
Gerber 1.9x
Huggies 1.7x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
66
Credit
87
Debit
136
Food Stamps
51

When is Little Tikes Purchased?

day of week
Sun
13.7%
Mon
9.9%
Tue
10.2%
Wed
11.6%
Thu
17.0%
Fri
17.5%
Sat
20.3%
time of day
Morning
11.8%
Noon
17.2%
Afternoon
35.4%
Evening
26.5%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Little Tikes consumers purchase?

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Why do Little Tikes consumers try new brands?

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Where do Little Tikes consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Little Tikes Target Market

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Who actually buys Little Tikes? Do these consumers match the intended target market of Little Tikes?

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What motivates the target market to purchase Little Tikes?

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What other target market should Little Tikes look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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