Little Trees Consumer Insights

Who buys Little Trees? Little Trees consumers are generally lower income, African American, and adolescent age. Little Trees consumers are more likely to purchase Little Trees during larger pantry stocking trips. Brands such as Febreze, Glade, and Energizer also tend to be purchased in the same trip. Sample consumer insights data below.

Little Trees Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.44
% of Basket $ (median)
6.8%
Total Basket $ (median)
$35.91

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Little Trees Consumer Demographics

demographic
index
Female
100
Male
96
<24
179
25-34
136
35-44
91
45-54
84
55-64
57
65+
40
African American
193
Asian
52
Caucasian
95
Hispanic
142
demographic
index
Has Kids
100
No Kids
100
- $20k
129
$20k-40k
144
$40k-60k
106
$60k-80k
105
$80k-100k
80
$100k-125k
72
$125k +
51
No College
134
College
102
Adv. Degree
51

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Little Trees Basket Affinity & Size

brand
basket affinity
Febreze 10.8x
Glade 8.3x
Energizer 6.8x
Gain 6.2x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
228

Where is Little Trees Purchased?

channels
index
Beauty
40
Dollar
658
Drug
42
Food
7
Gas & Convenience
11
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Marlboro 1.8x
Monster Energy 1.6x
Gain 1.6x

How Did They Pay?

method
index
Cash
126
Credit
73
Debit
119
Food Stamps
57

When is Little Trees Purchased?

day of week
Sun
18.6%
Mon
10.8%
Tue
11.1%
Wed
11.5%
Thu
13.4%
Fri
14.4%
Sat
20.2%
time of day
Morning
14.4%
Noon
18.2%
Afternoon
32.0%
Evening
27.0%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Little Trees consumers purchase?

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Why do Little Trees consumers try new brands?

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Where do Little Trees consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Little Trees Target Market

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Who actually buys Little Trees? Do these consumers match the intended target market of Little Trees?

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What motivates the target market to purchase Little Trees?

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What other target market should Little Trees look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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