Livingston Cellars Consumer Insights

Who buys Livingston Cellars? Livingston Cellars consumers are generally slightly lower income, Caucasian, and senior age. Livingston Cellars consumers are more likely to purchase Livingston Cellars during larger pantry stocking trips. Brands such as Red Bull, Starbucks Frappuccino, and Arizona (Beverage) also tend to be purchased in the same trip. Sample consumer insights data below.

Livingston Cellars Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.19
% of Basket $ (median)
23.3%
Total Basket $ (median)
$30.82

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Livingston Cellars Consumer Demographics

demographic
index
Female
105
Male
54
<24
78
25-34
78
35-44
61
45-54
149
55-64
156
65+
393
African American
89
Asian
65
Caucasian
112
Hispanic
58
demographic
index
Has Kids
64
No Kids
182
- $20k
60
$20k-40k
84
$40k-60k
184
$60k-80k
84
$80k-100k
82
$100k-125k
78
$125k +
78
No College
83
College
106
Adv. Degree
90

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Livingston Cellars Basket Affinity & Size

brand
basket affinity
Red Bull 20.3x
Starbucks Frappuccino 11.0x
Arizona (Beverage) 9.2x
Bar-S 8.7x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
247

Where is Livingston Cellars Purchased?

channels
index
Dollar
417
Drug
192
Food
157
Gas & Convenience
3
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.4x
Bud Light 2.3x
Almond Breeze 1.7x
Oroweat 1.7x

How Did They Pay?

method
index
Cash
141
Credit
109
Debit
81
Food Stamps
42

When is Livingston Cellars Purchased?

day of week
Sun
12.1%
Mon
10.8%
Tue
12.7%
Wed
13.6%
Thu
12.6%
Fri
16.2%
Sat
22.1%
time of day
Morning
16.8%
Noon
14.3%
Afternoon
36.3%
Evening
28.2%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Livingston Cellars consumers purchase?

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Why do Livingston Cellars consumers try new brands?

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Where do Livingston Cellars consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Livingston Cellars Target Market

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Who actually buys Livingston Cellars? Do these consumers match the intended target market of Livingston Cellars?

Thought bubble

What motivates the target market to purchase Livingston Cellars?

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What other target market should Livingston Cellars look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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