L'Oreal Consumer Insights

Who buys L'Oreal? L'Oreal consumers are generally very low income, Asian, and adolescent age. L'Oreal consumers are more likely to purchase L'Oreal during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

L'Oreal Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.97
% of Basket $ (median)
31.2%
Total Basket $ (median)
$28.73

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

L'Oreal Consumer Demographics

demographic
index
Female
103
Male
73
<24
143
25-34
108
35-44
90
45-54
99
55-64
104
65+
109
African American
57
Asian
175
Caucasian
87
Hispanic
166
demographic
index
Has Kids
92
No Kids
118
- $20k
126
$20k-40k
117
$40k-60k
104
$60k-80k
95
$80k-100k
90
$100k-125k
88
$125k +
84
No College
107
College
101
Adv. Degree
87

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L'Oreal Basket Affinity & Size

brand
basket affinity
CoverGirl 20.7x
Neutrogena 11.5x
TRESemme 11.4x
Olay 11.3x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
160

Where is L'Oreal Purchased?

channels
index
Beauty
847
Club
0
Dollar
28
Drug
586
Food
28
Gas & Convenience
2
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Huggies 1.4x
CoverGirl 1.4x
TRESemme 1.4x

How Did They Pay?

method
index
Cash
130
Credit
88
Debit
98
Food Stamps
32

When is L'Oreal Purchased?

day of week
Sun
15.2%
Mon
13.0%
Tue
12.8%
Wed
13.0%
Thu
12.9%
Fri
15.4%
Sat
17.7%
time of day
Morning
14.0%
Noon
16.2%
Afternoon
34.8%
Evening
27.6%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do L'Oreal consumers purchase?

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Why do L'Oreal consumers try new brands?

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Where do L'Oreal consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the L'Oreal Target Market

Arrow and target

Who actually buys L'Oreal? Do these consumers match the intended target market of L'Oreal?

Thought bubble

What motivates the target market to purchase L'Oreal?

magnifying glass

What other target market should L'Oreal look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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