L'Oreal Colour Riche Consumer Insights

Who buys L'Oreal Colour Riche? L'Oreal Colour Riche consumers are generally very high income, Hispanic, and senior age. L'Oreal Colour Riche consumers are more likely to purchase L'Oreal Colour Riche during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

L'Oreal Colour Riche Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
16.5%
Total Basket $ (median)
$36.33

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

L'Oreal Colour Riche Consumer Demographics

demographic
index
Female
102
Male
81
<24
123
25-34
100
35-44
95
45-54
93
55-64
104
65+
192
African American
96
Asian
150
Caucasian
88
Hispanic
156
demographic
index
Has Kids
88
No Kids
127
- $20k
98
$20k-40k
106
$40k-60k
104
$60k-80k
91
$80k-100k
89
$100k-125k
103
$125k +
112
No College
93
College
101
Adv. Degree
105

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L'Oreal Colour Riche Basket Affinity & Size

brand
basket affinity
CoverGirl 34.8x
Neutrogena 11.6x
TRESemme 11.6x
Olay 11.4x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
206

Where is L'Oreal Colour Riche Purchased?

channels
index
Beauty
931
Dollar
22
Drug
694
Food
5
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.7x
CoverGirl 1.6x
Olay 1.6x
TRESemme 1.5x

How Did They Pay?

method
index
Cash
143
Credit
98
Debit
92
Food Stamps
16

When is L'Oreal Colour Riche Purchased?

day of week
Sun
13.4%
Mon
12.7%
Tue
13.2%
Wed
12.7%
Thu
13.2%
Fri
16.2%
Sat
18.6%
time of day
Morning
14.0%
Noon
17.3%
Afternoon
35.6%
Evening
25.5%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do L'Oreal Colour Riche consumers purchase?

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Why do L'Oreal Colour Riche consumers try new brands?

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Where do L'Oreal Colour Riche consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the L'Oreal Colour Riche Target Market

Arrow and target

Who actually buys L'Oreal Colour Riche? Do these consumers match the intended target market of L'Oreal Colour Riche?

Thought bubble

What motivates the target market to purchase L'Oreal Colour Riche?

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What other target market should L'Oreal Colour Riche look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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