L'Oreal Paris EverPure Consumer Insights

Who buys L'Oreal Paris EverPure? L'Oreal Paris EverPure consumers are generally very high income, Hispanic, and lower middle age. L'Oreal Paris EverPure consumers are more likely to purchase L'Oreal Paris EverPure during larger pantry stocking trips. Brands such as Neutrogena, Dove, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

L'Oreal Paris EverPure Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
14.2%
Total Basket $ (median)
$49.25

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

L'Oreal Paris EverPure Consumer Demographics

demographic
index
Female
101
Male
88
<24
90
25-34
92
35-44
107
45-54
102
55-64
92
65+
88
African American
25
Asian
117
Caucasian
101
Hispanic
125
demographic
index
Has Kids
97
No Kids
107
- $20k
67
$20k-40k
74
$40k-60k
94
$60k-80k
85
$80k-100k
89
$100k-125k
142
$125k +
161
No College
72
College
102
Adv. Degree
124

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L'Oreal Paris EverPure Basket Affinity & Size

brand
basket affinity
Neutrogena 13.7x
Dove 9.8x
Archer Farms 9.5x
Secret 9.4x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
320

Where is L'Oreal Paris EverPure Purchased?

channels
index
Beauty
712
Drug
279
Food
20
Gas & Convenience
17
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Dannon Danimals 1.7x
Goya 1.5x
Neutrogena 1.5x

How Did They Pay?

method
index
Cash
88
Credit
94
Debit
114
Food Stamps
14

When is L'Oreal Paris EverPure Purchased?

day of week
Sun
16.7%
Mon
11.5%
Tue
12.2%
Wed
12.1%
Thu
12.0%
Fri
17.8%
Sat
17.7%
time of day
Morning
14.8%
Noon
17.8%
Afternoon
35.1%
Evening
26.7%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do L'Oreal Paris EverPure consumers purchase?

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Why do L'Oreal Paris EverPure consumers try new brands?

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Where do L'Oreal Paris EverPure consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the L'Oreal Paris EverPure Target Market

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Who actually buys L'Oreal Paris EverPure? Do these consumers match the intended target market of L'Oreal Paris EverPure?

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What motivates the target market to purchase L'Oreal Paris EverPure?

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What other target market should L'Oreal Paris EverPure look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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