L'Oreal Total Repair 5 Consumer Insights

Who buys L'Oreal Total Repair 5? L'Oreal Total Repair 5 consumers are generally very low income, Asian, and adolescent age. L'Oreal Total Repair 5 consumers are more likely to purchase L'Oreal Total Repair 5 during larger pantry stocking trips. Brands such as Olay, TRESemme, and Colgate also tend to be purchased in the same trip. Sample consumer insights data below.

L'Oreal Total Repair 5 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.97
% of Basket $ (median)
30.1%
Total Basket $ (median)
$19.82

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

L'Oreal Total Repair 5 Consumer Demographics

demographic
index
Female
105
Male
56
<24
174
25-34
145
35-44
89
45-54
78
55-64
55
65+
26
African American
73
Asian
260
Caucasian
71
Hispanic
215
demographic
index
Has Kids
100
No Kids
100
- $20k
161
$20k-40k
147
$40k-60k
109
$60k-80k
85
$80k-100k
82
$100k-125k
63
$125k +
61
No College
123
College
101
Adv. Degree
68

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L'Oreal Total Repair 5 Basket Affinity & Size

brand
basket affinity
Olay 17.2x
TRESemme 15.9x
Colgate 11.9x
Secret 11.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
191

Where is L'Oreal Total Repair 5 Purchased?

channels
index
Beauty
96
Dollar
54
Drug
596
Food
13
Gas & Convenience
0
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.7x
Marlboro Gold Pack 1.7x
Huggies 1.6x
Scott 1.6x

How Did They Pay?

method
index
Cash
160
Credit
67
Debit
95
Food Stamps
40

When is L'Oreal Total Repair 5 Purchased?

day of week
Sun
14.7%
Mon
11.9%
Tue
13.3%
Wed
12.8%
Thu
12.8%
Fri
15.6%
Sat
19.0%
time of day
Morning
12.9%
Noon
15.1%
Afternoon
34.8%
Evening
28.6%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do L'Oreal Total Repair 5 consumers purchase?

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Why do L'Oreal Total Repair 5 consumers try new brands?

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Where do L'Oreal Total Repair 5 consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the L'Oreal Total Repair 5 Target Market

Arrow and target

Who actually buys L'Oreal Total Repair 5? Do these consumers match the intended target market of L'Oreal Total Repair 5?

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What motivates the target market to purchase L'Oreal Total Repair 5?

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What other target market should L'Oreal Total Repair 5 look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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