Louis Kemp Consumer Insights

Who buys Louis Kemp? Louis Kemp consumers are generally very low income, Asian, and adolescent age. Louis Kemp consumers are more likely to purchase Louis Kemp during larger pantry stocking trips. Brands such as Borden, Jennie-O, and Yoplait Light also tend to be purchased in the same trip. Sample consumer insights data below.

Louis Kemp Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.24
% of Basket $ (median)
5.1%
Total Basket $ (median)
$63.60

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Louis Kemp Consumer Demographics

demographic
index
Female
101
Male
94
<24
116
25-34
102
35-44
96
45-54
97
55-64
115
65+
107
African American
64
Asian
111
Caucasian
101
Hispanic
80
demographic
index
Has Kids
94
No Kids
113
- $20k
124
$20k-40k
117
$40k-60k
103
$60k-80k
97
$80k-100k
109
$100k-125k
84
$125k +
65
No College
114
College
97
Adv. Degree
99

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Louis Kemp Basket Affinity & Size

brand
basket affinity
Borden 7.8x
Jennie-O 6.4x
Yoplait Light 5.8x
Birds Eye Steamfresh 5.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
465

Where is Louis Kemp Purchased?

channels
index
Club
40
Dollar
2
Drug
54
Food
123
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Jack Link's 1.5x
Diet Mountain Dew 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
112
Credit
96
Debit
89
Food Stamps
191

When is Louis Kemp Purchased?

day of week
Sun
17.3%
Mon
13.2%
Tue
11.7%
Wed
13.0%
Thu
11.9%
Fri
16.7%
Sat
16.0%
time of day
Morning
12.2%
Noon
17.1%
Afternoon
35.2%
Evening
28.3%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Louis Kemp consumers purchase?

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Why do Louis Kemp consumers try new brands?

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Where do Louis Kemp consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Louis Kemp Target Market

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Who actually buys Louis Kemp? Do these consumers match the intended target market of Louis Kemp?

Thought bubble

What motivates the target market to purchase Louis Kemp?

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What other target market should Louis Kemp look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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