Luvs Consumer Insights

Who buys Luvs? Luvs consumers are generally very low income, Hispanic, and young adult age. Luvs consumers are more likely to purchase Luvs during larger pantry stocking trips. Brands such as Gerber Graduates, Huggies, and Gerber also tend to be purchased in the same trip. Sample consumer insights data below.

Luvs Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$15.97
% of Basket $ (median)
27.3%
Total Basket $ (median)
$58.45

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Luvs Consumer Demographics

demographic
index
Female
102
Male
78
<24
154
25-34
197
35-44
83
45-54
31
55-64
37
65+
36
African American
88
Asian
65
Caucasian
104
Hispanic
104
demographic
index
Has Kids
129
No Kids
36
- $20k
134
$20k-40k
130
$40k-60k
120
$60k-80k
109
$80k-100k
88
$100k-125k
66
$125k +
37
No College
119
College
101
Adv. Degree
72

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Luvs Basket Affinity & Size

brand
basket affinity
Gerber Graduates 15.6x
Huggies 14.9x
Gerber 11.5x
Angel Soft 4.7x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
253

Where is Luvs Purchased?

channels
index
Club
30
Dollar
281
Drug
29
Food
70
Gas & Convenience
5
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.5x
Huggies 2.0x
Gerber 1.9x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
89
Credit
84
Debit
113
Food Stamps
136

When is Luvs Purchased?

day of week
Sun
15.6%
Mon
12.6%
Tue
12.0%
Wed
11.8%
Thu
12.5%
Fri
17.7%
Sat
17.8%
time of day
Morning
15.2%
Noon
17.0%
Afternoon
31.0%
Evening
28.9%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Luvs consumers purchase?

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Why do Luvs consumers try new brands?

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Where do Luvs consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Luvs Target Market

Arrow and target

Who actually buys Luvs? Do these consumers match the intended target market of Luvs?

Thought bubble

What motivates the target market to purchase Luvs?

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What other target market should Luvs look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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