Maggi Consumer Insights

Who buys Maggi? Maggi consumers are generally very low income, Asian, and adolescent age. Maggi consumers are more likely to purchase Maggi during larger pantry stocking trips. Brands such as Goya, Maruchan Ramen, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Maggi Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.92
% of Basket $ (median)
3.7%
Total Basket $ (median)
$51.74

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Maggi Consumer Demographics

demographic
index
Female
91
Male
185
<24
243
25-34
128
35-44
97
45-54
65
55-64
66
65+
65
African American
114
Asian
527
Caucasian
43
Hispanic
205
demographic
index
Has Kids
94
No Kids
113
- $20k
153
$20k-40k
124
$40k-60k
125
$60k-80k
78
$80k-100k
83
$100k-125k
64
$125k +
80
No College
98
College
96
Adv. Degree
120

Understand Maggi Consumer Behavior

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Maggi Basket Affinity & Size

brand
basket affinity
Goya 34.1x
Maruchan Ramen 6.4x
Dannon Danimals 6.3x
Libby's 6.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
401

Where is Maggi Purchased?

channels
index
Club
24
Dollar
38
Drug
14
Food
229
Gas & Convenience
39
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.8x
Nutella 1.5x
Arizona (Beverage) 1.4x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
137
Credit
106
Debit
65
Food Stamps
205

When is Maggi Purchased?

day of week
Sun
19.7%
Mon
13.1%
Tue
13.8%
Wed
11.5%
Thu
11.1%
Fri
12.7%
Sat
18.1%
time of day
Morning
13.5%
Noon
15.3%
Afternoon
36.6%
Evening
29.0%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Maggi consumers purchase?

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Why do Maggi consumers try new brands?

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Where do Maggi consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Maggi Target Market

Arrow and target

Who actually buys Maggi? Do these consumers match the intended target market of Maggi?

Thought bubble

What motivates the target market to purchase Maggi?

magnifying glass

What other target market should Maggi look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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