Mario (Olives) Consumer Insights

Who buys Mario (Olives)? Mario (Olives) consumers are generally higher income, Caucasian, and senior age. Mario (Olives) consumers are more likely to purchase Mario (Olives) during larger pantry stocking trips. Brands such as Vlasic, Ro-Tel, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Mario (Olives) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.64
% of Basket $ (median)
2.8%
Total Basket $ (median)
$95.20

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mario (Olives) Consumer Demographics

demographic
index
Female
102
Male
84
<24
65
25-34
90
35-44
85
45-54
113
55-64
160
65+
194
African American
64
Asian
27
Caucasian
115
Hispanic
59
demographic
index
Has Kids
87
No Kids
130
- $20k
100
$20k-40k
95
$40k-60k
99
$60k-80k
104
$80k-100k
99
$100k-125k
136
$125k +
68
No College
119
College
97
Adv. Degree
91

Understand Mario (Olives) Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Mario (Olives) Basket Affinity & Size

brand
basket affinity
Vlasic 6.4x
Ro-Tel 6.3x
Generic Pma 6.2x
Old El Paso 5.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
522

Where is Mario (Olives) Purchased?

channels
index
Club
399
Drug
0
Food
28
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Sunny Meadow 1.6x
Ro-Tel 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
66
Credit
101
Debit
115
Food Stamps
132

When is Mario (Olives) Purchased?

day of week
Sun
16.2%
Mon
11.4%
Tue
12.3%
Wed
11.8%
Thu
12.4%
Fri
14.6%
Sat
21.3%
time of day
Morning
13.4%
Noon
21.0%
Afternoon
38.0%
Evening
24.1%
Late
3.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Mario (Olives) consumers purchase?

check mark

Why do Mario (Olives) consumers try new brands?

check mark

Where do Mario (Olives) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mario (Olives) Target Market

Arrow and target

Who actually buys Mario (Olives)? Do these consumers match the intended target market of Mario (Olives)?

Thought bubble

What motivates the target market to purchase Mario (Olives)?

magnifying glass

What other target market should Mario (Olives) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us