Mayfield Consumer Insights

Who buys Mayfield? Mayfield consumers are generally very low income, African American, and adolescent age. Mayfield consumers are more likely to purchase Mayfield during larger pantry stocking trips. Brands such as Blue Bonnet, Coca-Cola Zero, and Sunbeam also tend to be purchased in the same trip. Sample consumer insights data below.

Mayfield Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.21
% of Basket $ (median)
8.6%
Total Basket $ (median)
$48.70

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mayfield Consumer Demographics

demographic
index
Female
103
Male
75
<24
169
25-34
77
35-44
91
45-54
116
55-64
140
65+
143
African American
190
Asian
27
Caucasian
112
Hispanic
35
demographic
index
Has Kids
99
No Kids
103
- $20k
134
$20k-40k
118
$40k-60k
109
$60k-80k
100
$80k-100k
82
$100k-125k
71
$125k +
87
No College
134
College
90
Adv. Degree
106

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Mayfield Basket Affinity & Size

brand
basket affinity
Blue Bonnet 6.6x
Coca-Cola Zero 6.4x
Sunbeam 6.2x
Diet Mountain Dew 5.1x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
348

Where is Mayfield Purchased?

channels
index
Dollar
153
Drug
9
Food
182
Gas & Convenience
31
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.4x
Sunbeam 2.1x
Natures Own 1.8x
Blue Bonnet 1.8x

How Did They Pay?

method
index
Cash
92
Credit
78
Debit
116
Food Stamps
190

When is Mayfield Purchased?

day of week
Sun
17.9%
Mon
13.4%
Tue
12.0%
Wed
13.6%
Thu
11.4%
Fri
14.4%
Sat
17.3%
time of day
Morning
10.0%
Noon
12.0%
Afternoon
34.1%
Evening
34.1%
Late
9.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mayfield consumers purchase?

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Why do Mayfield consumers try new brands?

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Where do Mayfield consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mayfield Target Market

Arrow and target

Who actually buys Mayfield? Do these consumers match the intended target market of Mayfield?

Thought bubble

What motivates the target market to purchase Mayfield?

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What other target market should Mayfield look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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