McCafé Consumer Insights

Who buys McCafé? McCafé consumers are generally median income, Caucasian, and senior age. McCafé consumers are more likely to purchase McCafé during larger pantry stocking trips. Brands such as International Delight, Hefty, and Johnsonville also tend to be purchased in the same trip. Sample consumer insights data below.

McCafé Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.00
% of Basket $ (median)
11.9%
Total Basket $ (median)
$58.76

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

McCafé Consumer Demographics

demographic
index
Female
101
Male
93
<24
55
25-34
77
35-44
98
45-54
116
55-64
137
65+
173
African American
72
Asian
38
Caucasian
113
Hispanic
63
demographic
index
Has Kids
91
No Kids
121
- $20k
74
$20k-40k
75
$40k-60k
112
$60k-80k
116
$80k-100k
113
$100k-125k
94
$125k +
99
No College
109
College
101
Adv. Degree
85

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McCafé Basket Affinity & Size

brand
basket affinity
International Delight 5.5x
Hefty 5.0x
Johnsonville 4.3x
Coffee-mate 4.1x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
431

Where is McCafé Purchased?

channels
index
Dollar
435
Drug
128
Food
103
Gas & Convenience
1
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Starbucks 1.5x
Maxwell House 1.5x
Dannon Oikos 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
115
Credit
94
Debit
102
Food Stamps
85

When is McCafé Purchased?

day of week
Sun
18.6%
Mon
13.1%
Tue
11.2%
Wed
13.5%
Thu
12.5%
Fri
14.8%
Sat
16.4%
time of day
Morning
16.5%
Noon
18.1%
Afternoon
33.4%
Evening
26.5%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do McCafé consumers purchase?

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Why do McCafé consumers try new brands?

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Where do McCafé consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the McCafé Target Market

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Who actually buys McCafé? Do these consumers match the intended target market of McCafé?

Thought bubble

What motivates the target market to purchase McCafé?

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What other target market should McCafé look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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