Michelina's Consumer Insights

Who buys Michelina's? Michelina's consumers are generally very low income, African American, and adolescent age. Michelina's consumers are more likely to purchase Michelina's during larger pantry stocking trips. Brands such as Banquet, Marie Callender's, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Michelina's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.6%
Total Basket $ (median)
$43.26

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Michelina's Consumer Demographics

demographic
index
Female
99
Male
114
<24
163
25-34
104
35-44
96
45-54
100
55-64
90
65+
72
African American
188
Asian
81
Caucasian
101
Hispanic
70
demographic
index
Has Kids
101
No Kids
98
- $20k
153
$20k-40k
137
$40k-60k
105
$60k-80k
99
$80k-100k
92
$100k-125k
68
$125k +
47
No College
124
College
100
Adv. Degree
72

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Michelina's Basket Affinity & Size

brand
basket affinity
Banquet 16.0x
Marie Callender's 7.0x
Fresh Selections 6.9x
Pop-Tarts 6.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
474

Where is Michelina's Purchased?

channels
index
Club
6
Dollar
122
Drug
12
Food
132
Gas & Convenience
11
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Fresh Selections 1.7x
Marlboro Gold Pack 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
100
Credit
85
Debit
98
Food Stamps
242

When is Michelina's Purchased?

day of week
Sun
19.5%
Mon
14.1%
Tue
12.7%
Wed
11.7%
Thu
10.9%
Fri
13.7%
Sat
17.4%
time of day
Morning
13.4%
Noon
14.5%
Afternoon
31.7%
Evening
31.3%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Michelina's consumers purchase?

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Why do Michelina's consumers try new brands?

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Where do Michelina's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Michelina's Target Market

Arrow and target

Who actually buys Michelina's? Do these consumers match the intended target market of Michelina's?

Thought bubble

What motivates the target market to purchase Michelina's?

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What other target market should Michelina's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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