Michelina's Lean Gourmet Consumer Insights

Who buys Michelina's Lean Gourmet? Michelina's Lean Gourmet consumers are generally lower income, Caucasian, and adolescent age. Michelina's Lean Gourmet consumers are more likely to purchase Michelina's Lean Gourmet during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Lean Cuisine, and Banquet also tend to be purchased in the same trip. Sample consumer insights data below.

Michelina's Lean Gourmet Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.4%
Total Basket $ (median)
$59.24

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Michelina's Lean Gourmet Consumer Demographics

demographic
index
Female
97
Male
129
<24
145
25-34
115
35-44
85
45-54
99
55-64
126
65+
51
African American
90
Asian
75
Caucasian
106
Hispanic
82
demographic
index
Has Kids
85
No Kids
133
- $20k
117
$20k-40k
143
$40k-60k
105
$60k-80k
101
$80k-100k
97
$100k-125k
87
$125k +
36
No College
101
College
102
Adv. Degree
89

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Michelina's Lean Gourmet Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 15.0x
Lean Cuisine 12.7x
Banquet 11.6x
Totino's Pizza Rolls 8.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
513

Where is Michelina's Lean Gourmet Purchased?

channels
index
Club
1
Dollar
3
Drug
23
Food
98
Gas & Convenience
19
Mass
143
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.9x
Lean Cuisine 1.8x
Totino's Party Pizza 1.8x
Yoplait Light 1.6x

How Did They Pay?

method
index
Cash
109
Credit
94
Debit
98
Food Stamps
142

When is Michelina's Lean Gourmet Purchased?

day of week
Sun
21.2%
Mon
13.4%
Tue
11.3%
Wed
11.0%
Thu
9.6%
Fri
14.5%
Sat
18.9%
time of day
Morning
14.7%
Noon
13.5%
Afternoon
30.2%
Evening
30.2%
Late
11.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Michelina's Lean Gourmet consumers purchase?

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Why do Michelina's Lean Gourmet consumers try new brands?

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Where do Michelina's Lean Gourmet consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

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Every retailer, from Big Box to Bodegas to Online.

Research the Michelina's Lean Gourmet Target Market

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Who actually buys Michelina's Lean Gourmet? Do these consumers match the intended target market of Michelina's Lean Gourmet?

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What motivates the target market to purchase Michelina's Lean Gourmet?

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What other target market should Michelina's Lean Gourmet look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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