Milk-Bone Brushing Chews Consumer Insights

Who buys Milk-Bone Brushing Chews? Milk-Bone Brushing Chews consumers are generally slightly higher income, Caucasian, and senior age. Milk-Bone Brushing Chews consumers are more likely to purchase Milk-Bone Brushing Chews during larger pantry stocking trips. Brands such as Olay, Cascade, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Milk-Bone Brushing Chews Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.59
% of Basket $ (median)
7.5%
Total Basket $ (median)
$61.56

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  • Recent demographic data

Milk-Bone Brushing Chews Consumer Demographics

demographic
index
Female
101
Male
86
<24
56
25-34
74
35-44
80
45-54
135
55-64
182
65+
194
African American
77
Asian
34
Caucasian
114
Hispanic
55
demographic
index
Has Kids
65
No Kids
179
- $20k
64
$20k-40k
93
$40k-60k
104
$60k-80k
104
$80k-100k
116
$100k-125k
100
$125k +
102
No College
90
College
101
Adv. Degree
105

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Milk-Bone Brushing Chews Basket Affinity & Size

brand
basket affinity
Olay 5.9x
Cascade 5.1x
Secret 5.0x
Twizzlers 5.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
438

Where is Milk-Bone Brushing Chews Purchased?

channels
index
Club
41
Drug
58
Food
122
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.8x
Marlboro Gold Pack 1.6x
Diet Mountain Dew 1.6x
Lean Cuisine 1.5x

How Did They Pay?

method
index
Cash
85
Credit
115
Debit
104
Food Stamps
35

When is Milk-Bone Brushing Chews Purchased?

day of week
Sun
17.5%
Mon
12.5%
Tue
11.1%
Wed
11.8%
Thu
12.4%
Fri
15.2%
Sat
19.6%
time of day
Morning
14.6%
Noon
19.3%
Afternoon
35.9%
Evening
23.6%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Milk-Bone Brushing Chews consumers purchase?

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Why do Milk-Bone Brushing Chews consumers try new brands?

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Where do Milk-Bone Brushing Chews consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Milk-Bone Brushing Chews Target Market

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Who actually buys Milk-Bone Brushing Chews? Do these consumers match the intended target market of Milk-Bone Brushing Chews?

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What motivates the target market to purchase Milk-Bone Brushing Chews?

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What other target market should Milk-Bone Brushing Chews look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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