Miller Genuine Draft Consumer Insights

Who buys Miller Genuine Draft? Miller Genuine Draft consumers are generally slightly lower income, Hispanic, and adolescent age. Miller Genuine Draft consumers are more likely to purchase Miller Genuine Draft during larger pantry stocking trips. Brands such as Gold Peak, Lays Wavy, and Johnsonville also tend to be purchased in the same trip. Sample consumer insights data below.

Miller Genuine Draft Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.49
% of Basket $ (median)
27.8%
Total Basket $ (median)
$44.86

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Miller Genuine Draft Consumer Demographics

demographic
index
Female
100
Male
101
<24
211
25-34
81
35-44
64
45-54
136
55-64
195
65+
135
African American
108
Asian
138
Caucasian
93
Hispanic
154
demographic
index
Has Kids
87
No Kids
129
- $20k
67
$20k-40k
111
$40k-60k
136
$60k-80k
83
$80k-100k
125
$100k-125k
98
$125k +
49
No College
180
College
91
Adv. Degree
48

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Miller Genuine Draft Basket Affinity & Size

brand
basket affinity
Gold Peak 9.9x
Lays Wavy 9.1x
Johnsonville 8.6x
Bud Light 8.4x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
230

Where is Miller Genuine Draft Purchased?

channels
index
Beauty
48
Club
6
Dollar
1
Drug
134
Food
166
Gas & Convenience
78
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Bud Light 1.7x
Skippy 1.7x
Marlboro Gold Pack 1.7x

How Did They Pay?

method
index
Cash
169
Credit
84
Debit
91
Food Stamps
27

When is Miller Genuine Draft Purchased?

day of week
Sun
13.8%
Mon
11.4%
Tue
10.4%
Wed
10.3%
Thu
10.8%
Fri
18.3%
Sat
25.0%
time of day
Morning
9.0%
Noon
16.2%
Afternoon
41.8%
Evening
27.3%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Miller Genuine Draft consumers purchase?

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Why do Miller Genuine Draft consumers try new brands?

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Where do Miller Genuine Draft consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Miller Genuine Draft Target Market

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Who actually buys Miller Genuine Draft? Do these consumers match the intended target market of Miller Genuine Draft?

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What motivates the target market to purchase Miller Genuine Draft?

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What other target market should Miller Genuine Draft look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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