Miller Lite Consumer Insights

Who buys Miller Lite? Miller Lite consumers are generally higher income, Caucasian, and older age. Miller Lite consumers are more likely to purchase Miller Lite during larger pantry stocking trips. Brands such as Bud Light, Marlboro Gold Pack, and Johnsonville also tend to be purchased in the same trip. Sample consumer insights data below.

Miller Lite Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.99
% of Basket $ (median)
30.2%
Total Basket $ (median)
$46.28

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Miller Lite Consumer Demographics

demographic
index
Female
98
Male
117
<24
53
25-34
81
35-44
104
45-54
110
55-64
131
65+
114
African American
29
Asian
51
Caucasian
116
Hispanic
58
demographic
index
Has Kids
90
No Kids
122
- $20k
59
$20k-40k
68
$40k-60k
107
$60k-80k
106
$80k-100k
115
$100k-125k
123
$125k +
110
No College
97
College
104
Adv. Degree
85

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Miller Lite Basket Affinity & Size

brand
basket affinity
Bud Light 10.0x
Marlboro Gold Pack 7.5x
Johnsonville 5.9x
Tostitos Scoops 5.0x
basket size
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
200

Where is Miller Lite Purchased?

channels
index
Beauty
1
Club
50
Dollar
27
Drug
120
Food
148
Gas & Convenience
322
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.9x
Marlboro Gold Pack 1.7x
Red Bull 1.5x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
105
Credit
109
Debit
101
Food Stamps
18

When is Miller Lite Purchased?

day of week
Sun
12.1%
Mon
9.0%
Tue
9.9%
Wed
11.3%
Thu
12.6%
Fri
22.1%
Sat
23.1%
time of day
Morning
12.6%
Noon
15.6%
Afternoon
37.7%
Evening
28.5%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Miller Lite consumers purchase?

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Why do Miller Lite consumers try new brands?

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Where do Miller Lite consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Miller Lite Target Market

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Who actually buys Miller Lite? Do these consumers match the intended target market of Miller Lite?

Thought bubble

What motivates the target market to purchase Miller Lite?

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What other target market should Miller Lite look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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