Misty (Tobacco) Consumer Insights

Who buys Misty (Tobacco)? Misty (Tobacco) consumers are generally very low income, Caucasian, and older age. Misty (Tobacco) consumers are more likely to purchase Misty (Tobacco) during smaller grocery trips. Brands such as Marlboro Gold Pack, Marlboro, and Smart Balance also tend to be purchased in the same trip. Sample consumer insights data below.

Misty (Tobacco) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.90
% of Basket $ (median)
63.2%
Total Basket $ (median)
$14.08

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Misty (Tobacco) Consumer Demographics

demographic
index
Female
92
Male
177
<24
18
25-34
25
35-44
65
45-54
188
55-64
284
65+
254
African American
52
Asian
62
Caucasian
114
Hispanic
38
demographic
index
Has Kids
60
No Kids
190
- $20k
195
$20k-40k
122
$40k-60k
128
$60k-80k
60
$80k-100k
117
$100k-125k
41
$125k +
64
No College
180
College
94
Adv. Degree
35

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Misty (Tobacco) Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 133.1x
Marlboro 82.2x
Smart Balance 12.6x
Starbucks Frappuccino 8.7x
basket size
index
Urgent Need (1-2 Items)
122
Express Lane (3-10 Items)
113
Fill Up (11-20 Items)
57
Pantry Stocking (21+ Items)
53

Where is Misty (Tobacco) Purchased?

channels
index
Club
101
Dollar
202
Drug
562
Food
34
Gas & Convenience
2034
Mass
12
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.6x
Marlboro 2.5x
Smart Balance 1.9x
Red Bull 1.8x

How Did They Pay?

method
index
Cash
137
Credit
95
Debit
98
Food Stamps
29

When is Misty (Tobacco) Purchased?

day of week
Sun
12.4%
Mon
13.6%
Tue
14.8%
Wed
15.2%
Thu
15.0%
Fri
14.6%
Sat
14.4%
time of day
Morning
23.0%
Noon
16.6%
Afternoon
34.5%
Evening
19.8%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Misty (Tobacco) consumers purchase?

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Why do Misty (Tobacco) consumers try new brands?

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Where do Misty (Tobacco) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Misty (Tobacco) Target Market

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Who actually buys Misty (Tobacco)? Do these consumers match the intended target market of Misty (Tobacco)?

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What motivates the target market to purchase Misty (Tobacco)?

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What other target market should Misty (Tobacco) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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