Mott's Consumer Insights

Who buys Mott's? Mott's consumers are generally very high income, African American, and lower middle age. Mott's consumers are more likely to purchase Mott's during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Dannon Danimals, and Hunt's Snack Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Mott's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.4%
Total Basket $ (median)
$67.90

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mott's Consumer Demographics

demographic
index
Female
101
Male
88
<24
76
25-34
105
35-44
114
45-54
87
55-64
63
65+
71
African American
139
Asian
73
Caucasian
98
Hispanic
124
demographic
index
Has Kids
118
No Kids
59
- $20k
82
$20k-40k
85
$40k-60k
90
$60k-80k
104
$80k-100k
107
$100k-125k
114
$125k +
121
No College
81
College
102
Adv. Degree
112

Understand Mott's Consumer Behavior

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Mott's Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 5.1x
Dannon Danimals 5.0x
Hunt's Snack Pack 4.4x
YoCrunch 3.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
483

Where is Mott's Purchased?

channels
index
Beauty
3
Club
93
Dollar
62
Drug
25
Food
153
Gas & Convenience
10
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
Entenmann's 1.3x
Yoplait Go-Gurt 1.3x
Gerber Graduates 1.3x

How Did They Pay?

method
index
Cash
85
Credit
103
Debit
99
Food Stamps
150

When is Mott's Purchased?

day of week
Sun
18.9%
Mon
13.3%
Tue
12.5%
Wed
12.1%
Thu
12.0%
Fri
14.5%
Sat
16.7%
time of day
Morning
15.9%
Noon
18.0%
Afternoon
33.9%
Evening
26.2%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mott's consumers purchase?

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Why do Mott's consumers try new brands?

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Where do Mott's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mott's Target Market

Arrow and target

Who actually buys Mott's? Do these consumers match the intended target market of Mott's?

Thought bubble

What motivates the target market to purchase Mott's?

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What other target market should Mott's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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