Mountain High Consumer Insights

Who buys Mountain High? Mountain High consumers are generally higher income, Asian, and adolescent age. Mountain High consumers are more likely to purchase Mountain High during larger pantry stocking trips. Brands such as Oroweat, Horizon Organic, and Driscoll's also tend to be purchased in the same trip. Sample consumer insights data below.

Mountain High Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
6.5%
Total Basket $ (median)
$53.51

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mountain High Consumer Demographics

demographic
index
Female
93
Male
172
<24
179
25-34
112
35-44
90
45-54
99
55-64
63
65+
161
African American
37
Asian
268
Caucasian
78
Hispanic
133
demographic
index
Has Kids
91
No Kids
121
- $20k
112
$20k-40k
92
$40k-60k
89
$60k-80k
94
$80k-100k
83
$100k-125k
126
$125k +
124
No College
81
College
98
Adv. Degree
131

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Mountain High Basket Affinity & Size

brand
basket affinity
Oroweat 17.2x
Horizon Organic 11.9x
Driscoll's 9.7x
Post Honey Bunches Of Oats 7.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
326

Where is Mountain High Purchased?

channels
index
Club
185
Dollar
33
Drug
42
Food
169
Gas & Convenience
1
Mass
45
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Horizon Organic 2.0x
Taylor Farms 1.6x
Post Honey Bunches Of Oats 1.6x

How Did They Pay?

method
index
Cash
139
Credit
104
Debit
81
Food Stamps
66

When is Mountain High Purchased?

day of week
Sun
16.3%
Mon
17.0%
Tue
13.1%
Wed
12.9%
Thu
12.2%
Fri
13.0%
Sat
15.5%
time of day
Morning
14.0%
Noon
18.7%
Afternoon
34.5%
Evening
27.2%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mountain High consumers purchase?

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Why do Mountain High consumers try new brands?

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Where do Mountain High consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mountain High Target Market

Arrow and target

Who actually buys Mountain High? Do these consumers match the intended target market of Mountain High?

Thought bubble

What motivates the target market to purchase Mountain High?

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What other target market should Mountain High look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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