Mr. Clean Consumer Insights

Who buys Mr. Clean? Mr. Clean consumers are generally very low income, African American, and senior age. Mr. Clean consumers are more likely to purchase Mr. Clean during larger pantry stocking trips. Brands such as Swiffer, Lysol, and Clorox also tend to be purchased in the same trip. Sample consumer insights data below.

Mr. Clean Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.47
% of Basket $ (median)
6.8%
Total Basket $ (median)
$51.21

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mr. Clean Consumer Demographics

demographic
index
Female
102
Male
82
<24
89
25-34
96
35-44
99
45-54
105
55-64
107
65+
111
African American
122
Asian
73
Caucasian
101
Hispanic
101
demographic
index
Has Kids
97
No Kids
106
- $20k
107
$20k-40k
106
$40k-60k
99
$60k-80k
98
$80k-100k
96
$100k-125k
95
$125k +
99
No College
114
College
99
Adv. Degree
89

Understand Mr. Clean Consumer Behavior

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Mr. Clean Basket Affinity & Size

brand
basket affinity
Swiffer 13.3x
Lysol 11.0x
Clorox 10.5x
Febreze 10.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
357

Where is Mr. Clean Purchased?

channels
index
Beauty
10
Club
96
Dollar
857
Drug
48
Food
62
Gas & Convenience
4
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hefty 1.3x
Marlboro Gold Pack 1.3x
Swiffer 1.3x
Sunbeam 1.3x

How Did They Pay?

method
index
Cash
103
Credit
102
Debit
102
Food Stamps
53

When is Mr. Clean Purchased?

day of week
Sun
17.6%
Mon
12.8%
Tue
12.0%
Wed
11.7%
Thu
11.9%
Fri
14.5%
Sat
19.6%
time of day
Morning
16.9%
Noon
19.3%
Afternoon
35.1%
Evening
23.0%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mr. Clean consumers purchase?

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Why do Mr. Clean consumers try new brands?

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Where do Mr. Clean consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mr. Clean Target Market

Arrow and target

Who actually buys Mr. Clean? Do these consumers match the intended target market of Mr. Clean?

Thought bubble

What motivates the target market to purchase Mr. Clean?

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What other target market should Mr. Clean look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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