Mrs. Dash Consumer Insights

Who buys Mrs. Dash? Mrs. Dash consumers are generally very low income, African American, and adolescent age. Mrs. Dash consumers are more likely to purchase Mrs. Dash during larger pantry stocking trips. Brands such as Jennie-O, Mccormick, and Green Giant also tend to be purchased in the same trip. Sample consumer insights data below.

Mrs. Dash Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.89
% of Basket $ (median)
4.2%
Total Basket $ (median)
$69.13

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mrs. Dash Consumer Demographics

demographic
index
Female
99
Male
106
<24
133
25-34
106
35-44
90
45-54
98
55-64
119
65+
114
African American
248
Asian
75
Caucasian
91
Hispanic
122
demographic
index
Has Kids
90
No Kids
123
- $20k
124
$20k-40k
118
$40k-60k
105
$60k-80k
90
$80k-100k
95
$100k-125k
93
$125k +
79
No College
107
College
101
Adv. Degree
88

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Mrs. Dash Basket Affinity & Size

brand
basket affinity
Jennie-O 6.1x
Mccormick 5.9x
Green Giant 4.5x
French's 4.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
464

Where is Mrs. Dash Purchased?

channels
index
Club
128
Dollar
108
Drug
7
Food
130
Gas & Convenience
5
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.4x
Birds Eye Steamfresh 1.4x
Almond Breeze 1.4x
Bolthouse Farms 1.4x

How Did They Pay?

method
index
Cash
95
Credit
94
Debit
100
Food Stamps
186

When is Mrs. Dash Purchased?

day of week
Sun
18.9%
Mon
14.1%
Tue
12.0%
Wed
11.7%
Thu
11.5%
Fri
14.5%
Sat
17.3%
time of day
Morning
13.8%
Noon
17.5%
Afternoon
35.5%
Evening
27.0%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mrs. Dash consumers purchase?

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Why do Mrs. Dash consumers try new brands?

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Where do Mrs. Dash consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mrs. Dash Target Market

Arrow and target

Who actually buys Mrs. Dash? Do these consumers match the intended target market of Mrs. Dash?

Thought bubble

What motivates the target market to purchase Mrs. Dash?

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What other target market should Mrs. Dash look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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