Mrs T's Consumer Insights

Who buys Mrs T's? Mrs T's consumers are generally slightly lower income, Caucasian, and upper middle age. Mrs T's consumers are more likely to purchase Mrs T's during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Birds Eye Steamfresh, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Mrs T's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
4.1%
Total Basket $ (median)
$97.31

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mrs T's Consumer Demographics

demographic
index
Female
100
Male
97
<24
101
25-34
100
35-44
103
45-54
107
55-64
79
65+
60
African American
15
Asian
23
Caucasian
122
Hispanic
32
demographic
index
Has Kids
106
No Kids
87
- $20k
96
$20k-40k
99
$40k-60k
108
$60k-80k
103
$80k-100k
103
$100k-125k
98
$125k +
85
No College
113
College
100
Adv. Degree
87

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Mrs T's Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 6.4x
Birds Eye Steamfresh 6.4x
Perdue 4.8x
Chef Boyardee 4.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
120
Pantry Stocking (21+ Items)
561

Where is Mrs T's Purchased?

channels
index
Club
107
Dollar
4
Drug
12
Food
95
Mass
123
regions
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What Else Do They Buy?

brand
household affinity
Utz 1.7x
Maxwell House 1.7x
Birds Eye Steamfresh 1.6x
Perdue 1.6x

How Did They Pay?

method
index
Cash
91
Credit
109
Debit
89
Food Stamps
177

When is Mrs T's Purchased?

day of week
Sun
19.1%
Mon
12.2%
Tue
11.1%
Wed
11.6%
Thu
11.9%
Fri
14.6%
Sat
19.4%
time of day
Morning
12.8%
Noon
16.8%
Afternoon
37.2%
Evening
27.2%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mrs T's consumers purchase?

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Why do Mrs T's consumers try new brands?

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Where do Mrs T's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mrs T's Target Market

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Who actually buys Mrs T's? Do these consumers match the intended target market of Mrs T's?

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What motivates the target market to purchase Mrs T's?

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What other target market should Mrs T's look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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