Mucci Consumer Insights

Who buys Mucci? Mucci consumers are generally very high income, Caucasian, and senior age. Mucci consumers are more likely to purchase Mucci during larger pantry stocking trips. Brands such as Marketside, Bolthouse Farms, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Mucci Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.28
% of Basket $ (median)
3.7%
Total Basket $ (median)
$88.64

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Mucci Consumer Demographics

demographic
index
Female
99
Male
109
<24
88
25-34
95
35-44
108
45-54
94
55-64
93
65+
118
African American
54
Asian
46
Caucasian
117
Hispanic
20
demographic
index
Has Kids
97
No Kids
106
- $20k
90
$20k-40k
103
$40k-60k
96
$60k-80k
101
$80k-100k
103
$100k-125k
96
$125k +
107
No College
92
College
102
Adv. Degree
100

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Mucci Basket Affinity & Size

brand
basket affinity
Marketside 10.3x
Bolthouse Farms 8.2x
Farmers Market 7.9x
TURKEY KNOB 7.6x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
553

Where is Mucci Purchased?

channels
index
Club
1
Drug
11
Food
1
Mass
216
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.1x
Marketside 1.6x
Sweet Baby Ray's 1.5x
Johnsonville 1.5x

How Did They Pay?

method
index
Cash
73
Credit
112
Debit
102
Food Stamps
133

When is Mucci Purchased?

day of week
Sun
19.7%
Mon
12.9%
Tue
11.5%
Wed
11.3%
Thu
10.8%
Fri
16.0%
Sat
17.9%
time of day
Morning
15.1%
Noon
16.8%
Afternoon
33.6%
Evening
27.5%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Mucci consumers purchase?

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Why do Mucci consumers try new brands?

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Where do Mucci consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mucci Target Market

Arrow and target

Who actually buys Mucci? Do these consumers match the intended target market of Mucci?

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What motivates the target market to purchase Mucci?

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What other target market should Mucci look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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