Muir Glen Consumer Insights

Who buys Muir Glen? Muir Glen consumers are generally very high income, Caucasian, and lower middle age. Muir Glen consumers are more likely to purchase Muir Glen during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

Muir Glen Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.76
% of Basket $ (median)
3.2%
Total Basket $ (median)
$85.24

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Muir Glen Consumer Demographics

demographic
index
Female
100
Male
104
<24
87
25-34
101
35-44
110
45-54
88
55-64
91
65+
81
African American
62
Asian
59
Caucasian
110
Hispanic
66
demographic
index
Has Kids
101
No Kids
97
- $20k
49
$20k-40k
62
$40k-60k
86
$60k-80k
100
$80k-100k
122
$100k-125k
141
$125k +
145
No College
56
College
103
Adv. Degree
138

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Muir Glen Basket Affinity & Size

brand
basket affinity
Archer Farms 11.3x
Horizon Organic 9.2x
Ro-Tel 7.2x
Barilla 6.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
505

Where is Muir Glen Purchased?

channels
index
Club
39
Dollar
0
Drug
11
Food
173
Gas & Convenience
7
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.1x
Almond Breeze 1.8x
Boars Head 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
73
Credit
131
Debit
91
Food Stamps
58

When is Muir Glen Purchased?

day of week
Sun
18.9%
Mon
15.3%
Tue
12.6%
Wed
10.6%
Thu
10.8%
Fri
13.7%
Sat
18.2%
time of day
Morning
16.5%
Noon
19.8%
Afternoon
35.8%
Evening
23.9%
Late
4.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Muir Glen consumers purchase?

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Why do Muir Glen consumers try new brands?

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Where do Muir Glen consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Muir Glen Target Market

Arrow and target

Who actually buys Muir Glen? Do these consumers match the intended target market of Muir Glen?

Thought bubble

What motivates the target market to purchase Muir Glen?

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What other target market should Muir Glen look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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