Nabisco Golden Oreo Fudge Cremes Consumer Insights

Who buys Nabisco Golden Oreo Fudge Cremes? Nabisco Golden Oreo Fudge Cremes consumers are generally lower income, Caucasian, and senior age. Nabisco Golden Oreo Fudge Cremes consumers are more likely to purchase Nabisco Golden Oreo Fudge Cremes during larger pantry stocking trips. Brands such as Nabisco Oreo, Nabisco Chips Ahoy!, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Golden Oreo Fudge Cremes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.8%
Total Basket $ (median)
$62.56

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Nabisco Golden Oreo Fudge Cremes Consumer Demographics

demographic
index
Female
101
Male
88
<24
99
25-34
99
35-44
100
45-54
107
55-64
79
65+
114
African American
93
Asian
88
Caucasian
105
Hispanic
65
demographic
index
Has Kids
107
No Kids
84
- $20k
116
$20k-40k
119
$40k-60k
93
$60k-80k
111
$80k-100k
87
$100k-125k
77
$125k +
95
No College
108
College
99
Adv. Degree
96

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Nabisco Golden Oreo Fudge Cremes Basket Affinity & Size

brand
basket affinity
Nabisco Oreo 11.1x
Nabisco Chips Ahoy! 5.3x
Bolthouse Farms 4.7x
Totino's Pizza Rolls 4.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
440

Where is Nabisco Golden Oreo Fudge Cremes Purchased?

channels
index
Club
2
Dollar
99
Drug
18
Food
107
Gas & Convenience
2
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Cadbury 1.6x
Hawaiian Punch 1.6x
Diet Dr Pepper 1.6x

How Did They Pay?

method
index
Cash
88
Credit
95
Debit
103
Food Stamps
184

When is Nabisco Golden Oreo Fudge Cremes Purchased?

day of week
Sun
18.3%
Mon
12.1%
Tue
12.9%
Wed
12.8%
Thu
12.1%
Fri
14.9%
Sat
16.7%
time of day
Morning
12.8%
Noon
15.3%
Afternoon
34.1%
Evening
28.8%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Golden Oreo Fudge Cremes consumers purchase?

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Why do Nabisco Golden Oreo Fudge Cremes consumers try new brands?

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Where do Nabisco Golden Oreo Fudge Cremes consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Golden Oreo Fudge Cremes Target Market

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Who actually buys Nabisco Golden Oreo Fudge Cremes? Do these consumers match the intended target market of Nabisco Golden Oreo Fudge Cremes?

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What motivates the target market to purchase Nabisco Golden Oreo Fudge Cremes?

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What other target market should Nabisco Golden Oreo Fudge Cremes look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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