Nabisco Nilla Consumer Insights

Who buys Nabisco Nilla? Nabisco Nilla consumers are generally very high income, African American, and lower middle age. Nabisco Nilla consumers are more likely to purchase Nabisco Nilla during larger pantry stocking trips. Brands such as Jello, Cool Whip, and Nabisco Ritz also tend to be purchased in the same trip. Sample consumer insights data below.

Nabisco Nilla Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.28
% of Basket $ (median)
4.6%
Total Basket $ (median)
$70.97

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nabisco Nilla Consumer Demographics

demographic
index
Female
102
Male
82
<24
62
25-34
82
35-44
111
45-54
104
55-64
110
65+
96
African American
160
Asian
60
Caucasian
101
Hispanic
99
demographic
index
Has Kids
109
No Kids
80
- $20k
79
$20k-40k
84
$40k-60k
96
$60k-80k
96
$80k-100k
109
$100k-125k
109
$125k +
130
No College
90
College
100
Adv. Degree
112

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Nabisco Nilla Basket Affinity & Size

brand
basket affinity
Jello 6.6x
Cool Whip 6.1x
Nabisco Ritz 4.8x
Cheez-It 4.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
465

Where is Nabisco Nilla Purchased?

channels
index
Club
86
Dollar
84
Drug
23
Food
150
Gas & Convenience
12
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.4x
Kelloggs Froot Loops 1.4x
Dannon Danimals 1.4x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
90
Credit
100
Debit
102
Food Stamps
132

When is Nabisco Nilla Purchased?

day of week
Sun
17.5%
Mon
13.4%
Tue
12.6%
Wed
12.5%
Thu
12.0%
Fri
15.3%
Sat
16.8%
time of day
Morning
15.6%
Noon
17.0%
Afternoon
35.1%
Evening
26.7%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nabisco Nilla consumers purchase?

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Why do Nabisco Nilla consumers try new brands?

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Where do Nabisco Nilla consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nabisco Nilla Target Market

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Who actually buys Nabisco Nilla? Do these consumers match the intended target market of Nabisco Nilla?

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What motivates the target market to purchase Nabisco Nilla?

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What other target market should Nabisco Nilla look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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