Nair Consumer Insights

Who buys Nair? Nair consumers are generally very low income, African American, and adolescent age. Nair consumers are more likely to purchase Nair during larger pantry stocking trips. Brands such as Neutrogena, Secret, and Always also tend to be purchased in the same trip. Sample consumer insights data below.

Nair Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.48
% of Basket $ (median)
11.8%
Total Basket $ (median)
$46.26

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nair Consumer Demographics

demographic
index
Female
101
Male
94
<24
168
25-34
107
35-44
93
45-54
105
55-64
78
65+
79
African American
250
Asian
94
Caucasian
88
Hispanic
138
demographic
index
Has Kids
93
No Kids
115
- $20k
141
$20k-40k
116
$40k-60k
104
$60k-80k
88
$80k-100k
100
$100k-125k
86
$125k +
76
No College
93
College
102
Adv. Degree
96

Understand Nair Consumer Behavior

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Nair Basket Affinity & Size

brand
basket affinity
Neutrogena 7.9x
Secret 7.4x
Always 7.2x
Listerine 6.5x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
275

Where is Nair Purchased?

channels
index
Beauty
85
Club
0
Dollar
76
Drug
276
Food
28
Gas & Convenience
1
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.5x
Kelloggs Frosted Flakes 1.4x
Pop-Tarts 1.4x
Cottonelle 1.3x

How Did They Pay?

method
index
Cash
116
Credit
89
Debit
107
Food Stamps
58

When is Nair Purchased?

day of week
Sun
16.3%
Mon
13.4%
Tue
13.4%
Wed
12.5%
Thu
13.6%
Fri
14.8%
Sat
16.0%
time of day
Morning
13.6%
Noon
15.0%
Afternoon
31.8%
Evening
30.7%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nair consumers purchase?

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Why do Nair consumers try new brands?

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Where do Nair consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nair Target Market

Arrow and target

Who actually buys Nair? Do these consumers match the intended target market of Nair?

Thought bubble

What motivates the target market to purchase Nair?

magnifying glass

What other target market should Nair look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us