Natural Light Consumer Insights

Who buys Natural Light? Natural Light consumers are generally very low income, Caucasian, and older age. Natural Light consumers are more likely to purchase Natural Light during larger pantry stocking trips. Brands such as Gatorade G2, Sweet Baby Ray's, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Natural Light Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.19
% of Basket $ (median)
33.3%
Total Basket $ (median)
$36.57

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Natural Light Consumer Demographics

demographic
index
Female
98
Male
122
<24
110
25-34
68
35-44
88
45-54
132
55-64
175
65+
113
African American
62
Asian
31
Caucasian
115
Hispanic
58
demographic
index
Has Kids
81
No Kids
144
- $20k
159
$20k-40k
128
$40k-60k
108
$60k-80k
108
$80k-100k
99
$100k-125k
66
$125k +
33
No College
132
College
104
Adv. Degree
45

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Natural Light Basket Affinity & Size

brand
basket affinity
Gatorade G2 10.4x
Sweet Baby Ray's 5.4x
Sunny Meadow 5.3x
Lays Wavy 5.3x
basket size
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
162

Where is Natural Light Purchased?

channels
index
Beauty
18
Club
27
Dollar
108
Drug
71
Food
138
Gas & Convenience
561
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.6x
Bud Light 2.5x
Marlboro 2.5x
Sunbeam 1.9x

How Did They Pay?

method
index
Cash
160
Credit
68
Debit
105
Food Stamps
73

When is Natural Light Purchased?

day of week
Sun
12.2%
Mon
10.3%
Tue
10.9%
Wed
11.2%
Thu
12.4%
Fri
20.5%
Sat
22.6%
time of day
Morning
12.1%
Noon
16.6%
Afternoon
37.9%
Evening
28.4%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Natural Light consumers purchase?

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Why do Natural Light consumers try new brands?

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Where do Natural Light consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Natural Light Target Market

Arrow and target

Who actually buys Natural Light? Do these consumers match the intended target market of Natural Light?

Thought bubble

What motivates the target market to purchase Natural Light?

magnifying glass

What other target market should Natural Light look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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