Nature Valley Granola Thins Consumer Insights

Who buys Nature Valley Granola Thins? Nature Valley Granola Thins consumers are generally higher income, Caucasian, and upper middle age. Nature Valley Granola Thins consumers are more likely to purchase Nature Valley Granola Thins during larger pantry stocking trips. Brands such as General Mills Fiber One, Perdue, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Nature Valley Granola Thins Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
5.2%
Total Basket $ (median)
$63.25

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nature Valley Granola Thins Consumer Demographics

demographic
index
Female
103
Male
76
<24
72
25-34
87
35-44
99
45-54
130
55-64
89
65+
82
African American
74
Asian
74
Caucasian
106
Hispanic
88
demographic
index
Has Kids
107
No Kids
84
- $20k
56
$20k-40k
69
$40k-60k
98
$60k-80k
105
$80k-100k
111
$100k-125k
129
$125k +
127
No College
78
College
99
Adv. Degree
132

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Nature Valley Granola Thins Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 10.1x
Perdue 4.9x
Kelloggs Pop Tarts 4.9x
Birds Eye 4.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
463

Where is Nature Valley Granola Thins Purchased?

channels
index
Club
118
Dollar
42
Drug
167
Food
149
Gas & Convenience
14
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.9x
Nabisco Triscuit 1.7x
General Mills Fiber One 1.7x
Perdue 1.6x

How Did They Pay?

method
index
Cash
107
Credit
107
Debit
92
Food Stamps
78

When is Nature Valley Granola Thins Purchased?

day of week
Sun
19.9%
Mon
14.6%
Tue
12.9%
Wed
13.9%
Thu
10.9%
Fri
11.9%
Sat
15.8%
time of day
Morning
17.5%
Noon
16.4%
Afternoon
32.4%
Evening
27.0%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nature Valley Granola Thins consumers purchase?

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Why do Nature Valley Granola Thins consumers try new brands?

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Where do Nature Valley Granola Thins consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nature Valley Granola Thins Target Market

Arrow and target

Who actually buys Nature Valley Granola Thins? Do these consumers match the intended target market of Nature Valley Granola Thins?

Thought bubble

What motivates the target market to purchase Nature Valley Granola Thins?

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What other target market should Nature Valley Granola Thins look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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