Nature's Way (Healthcare) Consumer Insights

Who buys Nature's Way (Healthcare)? Nature's Way (Healthcare) consumers are generally very low income, African American, and adolescent age. Nature's Way (Healthcare) consumers are more likely to purchase Nature's Way (Healthcare) during larger pantry stocking trips. Brands such as Jennie-O, Oral-B, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Nature's Way (Healthcare) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.92
% of Basket $ (median)
15.5%
Total Basket $ (median)
$57.59

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nature's Way (Healthcare) Consumer Demographics

demographic
index
Female
100
Male
96
<24
125
25-34
102
35-44
99
45-54
98
55-64
107
65+
58
African American
152
Asian
63
Caucasian
102
Hispanic
86
demographic
index
Has Kids
86
No Kids
131
- $20k
111
$20k-40k
111
$40k-60k
110
$60k-80k
102
$80k-100k
101
$100k-125k
81
$125k +
77
No College
106
College
97
Adv. Degree
107

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Nature's Way (Healthcare) Basket Affinity & Size

brand
basket affinity
Jennie-O 7.0x
Oral-B 6.3x
Olay 6.1x
Cascade 6.1x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
310

Where is Nature's Way (Healthcare) Purchased?

channels
index
Beauty
90
Dollar
3
Drug
363
Food
14
Gas & Convenience
3
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
V8 1.4x
Jennie-O 1.3x
Smart Balance 1.3x
Oroweat 1.3x

How Did They Pay?

method
index
Cash
94
Credit
102
Debit
109
Food Stamps
45

When is Nature's Way (Healthcare) Purchased?

day of week
Sun
16.8%
Mon
14.1%
Tue
12.3%
Wed
12.1%
Thu
13.4%
Fri
14.6%
Sat
16.7%
time of day
Morning
12.7%
Noon
18.0%
Afternoon
34.9%
Evening
26.7%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nature's Way (Healthcare) consumers purchase?

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Why do Nature's Way (Healthcare) consumers try new brands?

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Where do Nature's Way (Healthcare) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nature's Way (Healthcare) Target Market

Arrow and target

Who actually buys Nature's Way (Healthcare)? Do these consumers match the intended target market of Nature's Way (Healthcare)?

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What motivates the target market to purchase Nature's Way (Healthcare)?

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What other target market should Nature's Way (Healthcare) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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