NeilMed Consumer Insights

Who buys NeilMed? NeilMed consumers are generally slightly lower income, Asian, and senior age. NeilMed consumers are more likely to purchase NeilMed during larger pantry stocking trips. Brands such as Oral-B, Listerine, and Puffs also tend to be purchased in the same trip. Sample consumer insights data below.

NeilMed Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.84
% of Basket $ (median)
30.0%
Total Basket $ (median)
$26.16

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

NeilMed Consumer Demographics

demographic
index
Female
99
Male
107
<24
92
25-34
102
35-44
95
45-54
98
55-64
108
65+
152
African American
89
Asian
115
Caucasian
102
Hispanic
82
demographic
index
Has Kids
87
No Kids
130
- $20k
94
$20k-40k
101
$40k-60k
107
$60k-80k
97
$80k-100k
101
$100k-125k
100
$125k +
95
No College
93
College
101
Adv. Degree
106

Understand NeilMed Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

NeilMed Basket Affinity & Size

brand
basket affinity
Oral-B 19.6x
Listerine 18.3x
Puffs 8.2x
Crest 5.6x
basket size
index
Urgent Need (1-2 Items)
68
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
120
Pantry Stocking (21+ Items)
150

Where is NeilMed Purchased?

channels
index
Beauty
26
Drug
696
Food
19
Gas & Convenience
3
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Gerber Graduates 1.4x
Scott 1.4x
Diet Pepsi 1.3x

How Did They Pay?

method
index
Cash
133
Credit
103
Debit
92
Food Stamps
21

When is NeilMed Purchased?

day of week
Sun
16.0%
Mon
13.3%
Tue
13.6%
Wed
12.2%
Thu
13.8%
Fri
16.9%
Sat
14.2%
time of day
Morning
17.4%
Noon
16.6%
Afternoon
30.8%
Evening
27.7%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do NeilMed consumers purchase?

check mark

Why do NeilMed consumers try new brands?

check mark

Where do NeilMed consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the NeilMed Target Market

Arrow and target

Who actually buys NeilMed? Do these consumers match the intended target market of NeilMed?

Thought bubble

What motivates the target market to purchase NeilMed?

magnifying glass

What other target market should NeilMed look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us