Nestea Consumer Insights

Who buys Nestea? Nestea consumers are generally very low income, African American, and older age. Nestea consumers are more likely to purchase Nestea during larger pantry stocking trips. Brands such as Sparkling Ice, Fresh Selections, and Birds Eye also tend to be purchased in the same trip. Sample consumer insights data below.

Nestea Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
10.1%
Total Basket $ (median)
$39.55

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nestea Consumer Demographics

demographic
index
Female
100
Male
97
<24
84
25-34
90
35-44
97
45-54
117
55-64
120
65+
77
African American
160
Asian
118
Caucasian
90
Hispanic
142
demographic
index
Has Kids
98
No Kids
104
- $20k
135
$20k-40k
124
$40k-60k
93
$60k-80k
96
$80k-100k
79
$100k-125k
96
$125k +
88
No College
149
College
95
Adv. Degree
68

Understand Nestea Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Nestea Basket Affinity & Size

brand
basket affinity
Sparkling Ice 8.6x
Fresh Selections 6.3x
Birds Eye 5.6x
Nabisco 5.4x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
310

Where is Nestea Purchased?

channels
index
Club
90
Dollar
118
Drug
72
Food
170
Gas & Convenience
56
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.9x
Gold Peak 1.6x
Sparkling Ice 1.6x
Arizona (Beverage) 1.5x

How Did They Pay?

method
index
Cash
103
Credit
100
Debit
89
Food Stamps
176

When is Nestea Purchased?

day of week
Sun
15.3%
Mon
12.9%
Tue
11.1%
Wed
12.8%
Thu
13.6%
Fri
17.5%
Sat
16.9%
time of day
Morning
16.0%
Noon
18.2%
Afternoon
33.4%
Evening
25.6%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Nestea consumers purchase?

check mark

Why do Nestea consumers try new brands?

check mark

Where do Nestea consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nestea Target Market

Arrow and target

Who actually buys Nestea? Do these consumers match the intended target market of Nestea?

Thought bubble

What motivates the target market to purchase Nestea?

magnifying glass

What other target market should Nestea look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us