Nestle Toll House Consumer Insights

Who buys Nestle Toll House? Nestle Toll House consumers are generally higher income, Caucasian, and adolescent age. Nestle Toll House consumers are more likely to purchase Nestle Toll House during larger pantry stocking trips. Brands such as Duncan Hines, Pillsbury, and Betty Crocker also tend to be purchased in the same trip. Sample consumer insights data below.

Nestle Toll House Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.10
% of Basket $ (median)
5.0%
Total Basket $ (median)
$61.76

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Nestle Toll House Consumer Demographics

demographic
index
Female
100
Male
97
<24
120
25-34
91
35-44
98
45-54
112
55-64
100
65+
104
African American
91
Asian
62
Caucasian
108
Hispanic
69
demographic
index
Has Kids
100
No Kids
100
- $20k
88
$20k-40k
90
$40k-60k
96
$60k-80k
101
$80k-100k
103
$100k-125k
115
$125k +
107
No College
92
College
101
Adv. Degree
107

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Nestle Toll House Basket Affinity & Size

brand
basket affinity
Duncan Hines 5.4x
Pillsbury 5.4x
Betty Crocker 4.5x
Domino 4.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
444

Where is Nestle Toll House Purchased?

channels
index
Club
74
Dollar
11
Drug
26
Food
94
Gas & Convenience
15
Mass
128
regions
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What Else Do They Buy?

brand
household affinity
Duncan Hines 1.3x
Taylor Farms 1.3x
Ro-Tel 1.3x
Cool Whip 1.3x

How Did They Pay?

method
index
Cash
90
Credit
99
Debit
104
Food Stamps
123

When is Nestle Toll House Purchased?

day of week
Sun
16.3%
Mon
12.7%
Tue
12.6%
Wed
12.4%
Thu
12.5%
Fri
15.4%
Sat
18.0%
time of day
Morning
13.9%
Noon
16.1%
Afternoon
34.5%
Evening
28.7%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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What other brands do Nestle Toll House consumers purchase?

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Why do Nestle Toll House consumers try new brands?

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Where do Nestle Toll House consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

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Research the Nestle Toll House Target Market

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Who actually buys Nestle Toll House? Do these consumers match the intended target market of Nestle Toll House?

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What motivates the target market to purchase Nestle Toll House?

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What other target market should Nestle Toll House look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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