Neuro Consumer Insights

Who buys Neuro? Neuro consumers are generally very low income, Asian, and adolescent age. Neuro consumers are more likely to purchase Neuro during larger pantry stocking trips. Brands such as Sparkling Ice, Monster Energy, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Neuro Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
12.7%
Total Basket $ (median)
$22.04

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Neuro Consumer Demographics

demographic
index
Female
99
Male
107
<24
174
25-34
149
35-44
92
45-54
70
55-64
48
65+
41
African American
104
Asian
153
Caucasian
95
Hispanic
97
demographic
index
Has Kids
89
No Kids
124
- $20k
191
$20k-40k
122
$40k-60k
114
$60k-80k
87
$80k-100k
82
$100k-125k
65
$125k +
63
No College
90
College
108
Adv. Degree
72

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Neuro Basket Affinity & Size

brand
basket affinity
Sparkling Ice 9.9x
Monster Energy 8.0x
Archer Farms 5.4x
Digiorno 5.2x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
248

Where is Neuro Purchased?

channels
index
Beauty
1604
Club
2
Dollar
3
Drug
116
Food
132
Gas & Convenience
366
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.7x
Gold Peak 1.6x
Monster Energy 1.6x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
116
Credit
86
Debit
105
Food Stamps
95

When is Neuro Purchased?

day of week
Sun
16.1%
Mon
13.5%
Tue
13.3%
Wed
12.9%
Thu
13.8%
Fri
14.9%
Sat
15.5%
time of day
Morning
13.6%
Noon
13.3%
Afternoon
30.2%
Evening
30.9%
Late
12.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Neuro consumers purchase?

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Why do Neuro consumers try new brands?

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Where do Neuro consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Neuro Target Market

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Who actually buys Neuro? Do these consumers match the intended target market of Neuro?

Thought bubble

What motivates the target market to purchase Neuro?

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What other target market should Neuro look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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