New York Brand Consumer Insights

Who buys New York Brand? New York Brand consumers are generally lower income, African American, and young adult age. New York Brand consumers are more likely to purchase New York Brand during larger pantry stocking trips. Brands such as Prego, Fresh Selections, and Ragu also tend to be purchased in the same trip. Sample consumer insights data below.

New York Brand Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.7%
Total Basket $ (median)
$68.21

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

New York Brand Consumer Demographics

demographic
index
Female
102
Male
82
<24
94
25-34
105
35-44
102
45-54
96
55-64
91
65+
84
African American
134
Asian
56
Caucasian
105
Hispanic
78
demographic
index
Has Kids
105
No Kids
89
- $20k
97
$20k-40k
111
$40k-60k
106
$60k-80k
108
$80k-100k
101
$100k-125k
92
$125k +
71
No College
116
College
100
Adv. Degree
79

Understand New York Brand Consumer Behavior

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New York Brand Basket Affinity & Size

brand
basket affinity
Prego 7.9x
Fresh Selections 6.6x
Ragu 5.5x
Ore-Ida 5.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
506

Where is New York Brand Purchased?

channels
index
Club
66
Dollar
5
Drug
16
Food
124
Gas & Convenience
6
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.6x
Ro-Tel 1.5x
Armour 1.5x
Totino's Pizza Rolls 1.5x

How Did They Pay?

method
index
Cash
89
Credit
94
Debit
103
Food Stamps
187

When is New York Brand Purchased?

day of week
Sun
19.9%
Mon
13.8%
Tue
12.2%
Wed
12.0%
Thu
11.2%
Fri
14.0%
Sat
17.0%
time of day
Morning
12.7%
Noon
16.1%
Afternoon
36.5%
Evening
29.1%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do New York Brand consumers purchase?

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Why do New York Brand consumers try new brands?

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Where do New York Brand consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the New York Brand Target Market

Arrow and target

Who actually buys New York Brand? Do these consumers match the intended target market of New York Brand?

Thought bubble

What motivates the target market to purchase New York Brand?

magnifying glass

What other target market should New York Brand look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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