Newstar Consumer Insights

Who buys Newstar? Newstar consumers are generally lower income, African American, and adolescent age. Newstar consumers are more likely to purchase Newstar during larger pantry stocking trips. Brands such as TURKEY KNOB, Jennie-O, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Newstar Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.3%
Total Basket $ (median)
$66.42

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Newstar Consumer Demographics

demographic
index
Female
98
Male
117
<24
146
25-34
116
35-44
90
45-54
92
55-64
104
65+
87
African American
172
Asian
155
Caucasian
88
Hispanic
113
demographic
index
Has Kids
91
No Kids
121
- $20k
109
$20k-40k
118
$40k-60k
111
$60k-80k
96
$80k-100k
100
$100k-125k
91
$125k +
66
No College
83
College
101
Adv. Degree
113

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Newstar Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 9.7x
Jennie-O 8.3x
Sunny Meadow 7.3x
Bolthouse Farms 7.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
456

Where is Newstar Purchased?

channels
index
Club
1
Dollar
288
Drug
0
Food
14
Mass
197
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.6x
Bolthouse Farms 1.5x
Gold Peak 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
94
Credit
105
Debit
95
Food Stamps
151

When is Newstar Purchased?

day of week
Sun
19.7%
Mon
14.7%
Tue
12.9%
Wed
11.7%
Thu
10.8%
Fri
13.3%
Sat
16.8%
time of day
Morning
13.6%
Noon
15.6%
Afternoon
35.3%
Evening
27.3%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Newstar consumers purchase?

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Why do Newstar consumers try new brands?

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Where do Newstar consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Newstar Target Market

Arrow and target

Who actually buys Newstar? Do these consumers match the intended target market of Newstar?

Thought bubble

What motivates the target market to purchase Newstar?

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What other target market should Newstar look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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