Non-Item Consumer Insights

Who buys Non-Item? Non-Item consumers are generally lower income, Asian, and senior age. Non-Item consumers are more likely to purchase Non-Item during larger pantry stocking trips. Brands such as Sunbeam, Hunts, and Bud Light also tend to be purchased in the same trip. Sample consumer insights data below.

Non-Item Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
7.9%
Total Basket $ (median)
$37.99

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Non-Item Consumer Demographics

demographic
index
Female
95
Male
150
<24
109
25-34
82
35-44
98
45-54
104
55-64
125
65+
193
African American
103
Asian
122
Caucasian
102
Hispanic
65
demographic
index
Has Kids
91
No Kids
120
- $20k
108
$20k-40k
122
$40k-60k
113
$60k-80k
106
$80k-100k
95
$100k-125k
71
$125k +
68
No College
112
College
98
Adv. Degree
95

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Non-Item Basket Affinity & Size

brand
basket affinity
Sunbeam 4.6x
Hunts 4.4x
Bud Light 4.0x
Hunt's Snack Pack 4.0x
basket size
index
Urgent Need (1-2 Items)
72
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
201

Where is Non-Item Purchased?

channels
index
Beauty
2
Club
3
Dollar
10
Drug
139
Food
36
Gas & Convenience
34
Mass
170
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.3x
Bar-S 1.3x
Marlboro Gold Pack 1.3x
Diet Pepsi 1.2x

How Did They Pay?

method
index
Cash
119
Credit
102
Debit
100
Food Stamps
22

When is Non-Item Purchased?

day of week
Sun
14.1%
Mon
12.2%
Tue
12.0%
Wed
12.4%
Thu
17.8%
Fri
16.9%
Sat
14.5%
time of day
Morning
19.7%
Noon
15.4%
Afternoon
30.1%
Evening
28.2%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Non-Item consumers purchase?

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Why do Non-Item consumers try new brands?

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Where do Non-Item consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Non-Item Target Market

Arrow and target

Who actually buys Non-Item? Do these consumers match the intended target market of Non-Item?

Thought bubble

What motivates the target market to purchase Non-Item?

magnifying glass

What other target market should Non-Item look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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