Old Spice High Endurance Consumer Insights

Who buys Old Spice High Endurance? Old Spice High Endurance consumers are generally lower income, Hispanic, and adolescent age. Old Spice High Endurance consumers are more likely to purchase Old Spice High Endurance during larger pantry stocking trips. Brands such as Secret, Crest, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Old Spice High Endurance Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.97
% of Basket $ (median)
10.1%
Total Basket $ (median)
$68.92

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Old Spice High Endurance Consumer Demographics

demographic
index
Female
98
Male
116
<24
137
25-34
117
35-44
93
45-54
95
55-64
82
65+
80
African American
81
Asian
79
Caucasian
100
Hispanic
122
demographic
index
Has Kids
99
No Kids
103
- $20k
96
$20k-40k
111
$40k-60k
99
$60k-80k
99
$80k-100k
102
$100k-125k
95
$125k +
94
No College
113
College
98
Adv. Degree
95

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Old Spice High Endurance Basket Affinity & Size

brand
basket affinity
Secret 17.5x
Crest 8.2x
Olay 7.0x
Dove 6.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
284

Where is Old Spice High Endurance Purchased?

channels
index
Club
154
Dollar
233
Drug
213
Food
90
Gas & Convenience
3
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.4x
Goya 1.4x
Smart Balance 1.4x
Secret 1.4x

How Did They Pay?

method
index
Cash
99
Credit
106
Debit
102
Food Stamps
43

When is Old Spice High Endurance Purchased?

day of week
Sun
18.8%
Mon
12.0%
Tue
11.9%
Wed
12.4%
Thu
11.3%
Fri
14.8%
Sat
18.9%
time of day
Morning
15.2%
Noon
17.8%
Afternoon
34.5%
Evening
26.3%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Old Spice High Endurance consumers purchase?

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Why do Old Spice High Endurance consumers try new brands?

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Where do Old Spice High Endurance consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Old Spice High Endurance Target Market

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Who actually buys Old Spice High Endurance? Do these consumers match the intended target market of Old Spice High Endurance?

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What motivates the target market to purchase Old Spice High Endurance?

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What other target market should Old Spice High Endurance look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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