On-Cor Consumer Insights

Who buys On-Cor? On-Cor consumers are generally lower income, African American, and upper middle age. On-Cor consumers are more likely to purchase On-Cor during larger pantry stocking trips. Brands such as Banquet, Totino's Pizza Rolls, and Birds Eye also tend to be purchased in the same trip. Sample consumer insights data below.

On-Cor Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
5.8%
Total Basket $ (median)
$60.60

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

On-Cor Consumer Demographics

demographic
index
Female
98
Male
122
<24
88
25-34
94
35-44
102
45-54
112
55-64
92
65+
76
African American
116
Asian
39
Caucasian
111
Hispanic
57
demographic
index
Has Kids
105
No Kids
88
- $20k
151
$20k-40k
161
$40k-60k
119
$60k-80k
88
$80k-100k
78
$100k-125k
62
$125k +
30
No College
169
College
95
Adv. Degree
44

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On-Cor Basket Affinity & Size

brand
basket affinity
Banquet 10.5x
Totino's Pizza Rolls 7.6x
Birds Eye 7.3x
Pop-Tarts 6.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
517

Where is On-Cor Purchased?

channels
index
Club
0
Dollar
31
Drug
17
Food
247
Gas & Convenience
15
Mass
32
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.9x
Hawaiian Punch 1.8x
Entenmann's 1.8x
Perdue 1.8x

How Did They Pay?

method
index
Cash
109
Credit
82
Debit
89
Food Stamps
299

When is On-Cor Purchased?

day of week
Sun
17.1%
Mon
14.6%
Tue
13.1%
Wed
12.2%
Thu
11.2%
Fri
15.5%
Sat
16.3%
time of day
Morning
14.8%
Noon
15.6%
Afternoon
34.6%
Evening
29.3%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do On-Cor consumers purchase?

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Why do On-Cor consumers try new brands?

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Where do On-Cor consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the On-Cor Target Market

Arrow and target

Who actually buys On-Cor? Do these consumers match the intended target market of On-Cor?

Thought bubble

What motivates the target market to purchase On-Cor?

magnifying glass

What other target market should On-Cor look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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