One A Day Consumer Insights

Who buys One A Day? One A Day consumers are generally higher income, Asian, and adolescent age. One A Day consumers are more likely to purchase One A Day during larger pantry stocking trips. Brands such as Secret, Swiffer, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

One A Day Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.00
% of Basket $ (median)
14.8%
Total Basket $ (median)
$60.75

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

One A Day Consumer Demographics

demographic
index
Female
99
Male
111
<24
147
25-34
110
35-44
91
45-54
95
55-64
109
65+
87
African American
113
Asian
149
Caucasian
96
Hispanic
87
demographic
index
Has Kids
92
No Kids
119
- $20k
104
$20k-40k
94
$40k-60k
97
$60k-80k
97
$80k-100k
101
$100k-125k
107
$125k +
105
No College
90
College
100
Adv. Degree
114

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One A Day Basket Affinity & Size

brand
basket affinity
Secret 5.8x
Swiffer 5.0x
Listerine 4.9x
Neutrogena 4.9x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
318

Where is One A Day Purchased?

channels
index
Beauty
19
Club
163
Dollar
43
Drug
238
Food
46
Gas & Convenience
1
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.3x
General Mills Fiber One 1.3x
Listerine 1.3x
Febreze 1.3x

How Did They Pay?

method
index
Cash
97
Credit
103
Debit
106
Food Stamps
35

When is One A Day Purchased?

day of week
Sun
18.2%
Mon
13.4%
Tue
12.2%
Wed
11.7%
Thu
11.7%
Fri
14.4%
Sat
18.3%
time of day
Morning
13.8%
Noon
18.5%
Afternoon
35.9%
Evening
26.2%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do One A Day consumers purchase?

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Why do One A Day consumers try new brands?

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Where do One A Day consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the One A Day Target Market

Arrow and target

Who actually buys One A Day? Do these consumers match the intended target market of One A Day?

Thought bubble

What motivates the target market to purchase One A Day?

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What other target market should One A Day look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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