OP (Ocean Pacific) Consumer Insights

Who buys OP (Ocean Pacific)? OP (Ocean Pacific) consumers are generally lower income, Caucasian, and lower middle age. OP (Ocean Pacific) consumers are more likely to purchase OP (Ocean Pacific) during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

OP (Ocean Pacific) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.97
% of Basket $ (median)
13.6%
Total Basket $ (median)
$65.78

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

OP (Ocean Pacific) Consumer Demographics

demographic
index
Female
103
Male
73
<24
84
25-34
103
35-44
110
45-54
90
55-64
79
65+
65
African American
81
Asian
60
Caucasian
105
Hispanic
100
demographic
index
Has Kids
117
No Kids
62
- $20k
109
$20k-40k
112
$40k-60k
105
$60k-80k
97
$80k-100k
97
$100k-125k
99
$125k +
79
No College
112
College
101
Adv. Degree
83

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OP (Ocean Pacific) Basket Affinity & Size

brand
basket affinity
Crayola 5.1x
Gerber Graduates 4.9x
Neutrogena 4.8x
CoverGirl 4.7x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
289

Where is OP (Ocean Pacific) Purchased?

channels
index
Dollar
2
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Sunbeam 1.4x
Sunny Meadow 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
95
Credit
96
Debit
114
Food Stamps
64

When is OP (Ocean Pacific) Purchased?

day of week
Sun
15.7%
Mon
11.6%
Tue
11.3%
Wed
11.5%
Thu
12.7%
Fri
17.0%
Sat
20.3%
time of day
Morning
14.6%
Noon
17.8%
Afternoon
33.5%
Evening
25.2%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do OP (Ocean Pacific) consumers purchase?

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Why do OP (Ocean Pacific) consumers try new brands?

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Where do OP (Ocean Pacific) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the OP (Ocean Pacific) Target Market

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Who actually buys OP (Ocean Pacific)? Do these consumers match the intended target market of OP (Ocean Pacific)?

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What motivates the target market to purchase OP (Ocean Pacific)?

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What other target market should OP (Ocean Pacific) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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