Oscar Mayer Selects Consumer Insights

Who buys Oscar Mayer Selects? Oscar Mayer Selects consumers are generally very high income, Caucasian, and lower middle age. Oscar Mayer Selects consumers are more likely to purchase Oscar Mayer Selects during larger pantry stocking trips. Brands such as Jennie-O, Johnsonville, and Dannon Oikos also tend to be purchased in the same trip. Sample consumer insights data below.

Oscar Mayer Selects Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.94
% of Basket $ (median)
4.5%
Total Basket $ (median)
$86.74

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Oscar Mayer Selects Consumer Demographics

demographic
index
Female
102
Male
81
<24
68
25-34
92
35-44
121
45-54
85
55-64
86
65+
57
African American
55
Asian
51
Caucasian
111
Hispanic
62
demographic
index
Has Kids
113
No Kids
71
- $20k
58
$20k-40k
74
$40k-60k
91
$60k-80k
97
$80k-100k
124
$100k-125k
114
$125k +
143
No College
69
College
102
Adv. Degree
126

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Oscar Mayer Selects Basket Affinity & Size

brand
basket affinity
Jennie-O 5.8x
Johnsonville 4.7x
Dannon Oikos 4.7x
Bolthouse Farms 4.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
545

Where is Oscar Mayer Selects Purchased?

channels
index
Club
0
Dollar
1
Drug
18
Food
65
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.7x
Horizon Organic 1.6x
Dannon Oikos 1.6x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
100
Credit
103
Debit
100
Food Stamps
94

When is Oscar Mayer Selects Purchased?

day of week
Sun
18.4%
Mon
15.5%
Tue
12.2%
Wed
10.7%
Thu
11.8%
Fri
15.1%
Sat
16.2%
time of day
Morning
15.8%
Noon
16.7%
Afternoon
34.0%
Evening
26.2%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Oscar Mayer Selects consumers purchase?

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Why do Oscar Mayer Selects consumers try new brands?

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Where do Oscar Mayer Selects consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Oscar Mayer Selects Target Market

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Who actually buys Oscar Mayer Selects? Do these consumers match the intended target market of Oscar Mayer Selects?

Thought bubble

What motivates the target market to purchase Oscar Mayer Selects?

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What other target market should Oscar Mayer Selects look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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