Our Family Farm Consumer Insights

Who buys Our Family Farm? Our Family Farm consumers are generally higher income, Caucasian, and older age. Our Family Farm consumers are more likely to purchase Our Family Farm during larger pantry stocking trips. Brands such as Land O Lakes, Jif, and Mission (Foods) also tend to be purchased in the same trip. Sample consumer insights data below.

Our Family Farm Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
8.1%
Total Basket $ (median)
$34.11

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Our Family Farm Consumer Demographics

demographic
index
Female
104
Male
63
<24
57
25-34
69
35-44
115
45-54
97
55-64
162
65+
66
African American
33
Asian
9
Caucasian
125
Hispanic
17
demographic
index
Has Kids
95
No Kids
111
- $20k
25
$20k-40k
91
$40k-60k
32
$60k-80k
132
$80k-100k
110
$100k-125k
228
$125k +
85
No College
37
College
104
Adv. Degree
156

Understand Our Family Farm Consumer Behavior

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Our Family Farm Basket Affinity & Size

brand
basket affinity
Land O Lakes 16.7x
Jif 5.8x
Mission (Foods) 5.7x
Hormel 5.7x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
190
Pantry Stocking (21+ Items)
283

Where is Our Family Farm Purchased?

channels
index
Club
3
Dollar
53
Drug
8
Food
269
Gas & Convenience
16
Mass
16
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.7x
Yoplait Light 1.5x
Farmers Market 1.5x
Chex Mix 1.5x

How Did They Pay?

method
index
Cash
373
Credit
42
Debit
23
Food Stamps
54

When is Our Family Farm Purchased?

day of week
Sun
17.0%
Mon
14.0%
Tue
12.4%
Wed
15.1%
Thu
12.1%
Fri
12.8%
Sat
16.5%
time of day
Morning
12.8%
Noon
13.5%
Afternoon
38.7%
Evening
29.9%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Our Family Farm consumers purchase?

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Why do Our Family Farm consumers try new brands?

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Where do Our Family Farm consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Our Family Farm Target Market

Arrow and target

Who actually buys Our Family Farm? Do these consumers match the intended target market of Our Family Farm?

Thought bubble

What motivates the target market to purchase Our Family Farm?

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What other target market should Our Family Farm look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us