Oven Joy Consumer Insights

Who buys Oven Joy? Oven Joy consumers are generally median income, Asian, and adolescent age. Oven Joy consumers are more likely to purchase Oven Joy during larger pantry stocking trips. Brands such as Fresh Express, Nabisco, and Skippy also tend to be purchased in the same trip. Sample consumer insights data below.

Oven Joy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.19
% of Basket $ (median)
4.2%
Total Basket $ (median)
$28.03

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Oven Joy Consumer Demographics

demographic
index
Female
101
Male
90
<24
188
25-34
111
35-44
105
45-54
68
55-64
75
65+
134
African American
60
Asian
181
Caucasian
89
Hispanic
66
demographic
index
Has Kids
110
No Kids
78
- $20k
116
$20k-40k
128
$40k-60k
93
$60k-80k
130
$80k-100k
103
$100k-125k
80
$125k +
32
No College
116
College
99
Adv. Degree
87

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Oven Joy Basket Affinity & Size

brand
basket affinity
Fresh Express 12.2x
Nabisco 10.9x
Skippy 10.9x
Pop-Tarts 9.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
307

Where is Oven Joy Purchased?

channels
index
Drug
0
Food
296
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Starbucks Frappuccino 1.7x
Starbucks 1.6x
Skippy 1.6x
Fresh Express 1.5x

How Did They Pay?

method
index
Cash
130
Credit
40
Debit
135
Food Stamps
138

When is Oven Joy Purchased?

day of week
Sun
15.6%
Mon
13.2%
Tue
12.3%
Wed
17.3%
Thu
10.8%
Fri
16.6%
Sat
14.2%
time of day
Morning
17.4%
Noon
16.5%
Afternoon
31.9%
Evening
27.2%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Oven Joy consumers purchase?

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Why do Oven Joy consumers try new brands?

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Where do Oven Joy consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Oven Joy Target Market

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Who actually buys Oven Joy? Do these consumers match the intended target market of Oven Joy?

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What motivates the target market to purchase Oven Joy?

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What other target market should Oven Joy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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